Mass media and popular culture go hand in hand. This paper will discuss the impact of mass media on enculturation, examine the relationships among media, advertising and the formation of normative cultural values, and discuss the impact of the internet on popular culture and the way we communicate today. Real world examples of this impact will be provided to prove our point of view and the overall effect mass media has on popular culture.
Enculturation is defined as “the process by which an individual learns the traditional content of a culture and assimilates its practices and values.” (Merriam-Webster, 2007) Mass media is part of our everyday …show more content…
The relationships between media, advertising, and cultural values are basically for business and cultural concerns. This can include broadcasting, films, internet, and publishing. Audio recording is the electrical or mechanical recreation of music and sounds. Broadcasting is the distribution of audio or video signals. Television and radio programs are usually distributed through broadcasting and cable. Film is a term that comes from film stock which is created by recording people and objects with cameras or by using animation or special effects. Books are also a form of media. A book is usually a collection of sheets of paper and a book produced in electronic form is known as an e-book.
The Internet also known as the Net or Web is “a network of networks”. Many people use the internet to browse and shop or to actually compile important information for work and/or school. Personally I do a lot of my shopping through the internet. I shop for clothes and shoes through the internet. I have my bank account set up for automatic transactions on a monthly basis to help me keep my busy life a little more organized.
The most popular trends in electronic media as of today are the I Pod, MP 3s and sidekicks. The music, videos or websites can be downloaded in seconds. The devices range from phones, cameras and video players. These devices are so compact that anyone