Mobile Computing/Mobile Commerce is also known as M-Commerce. M-Commerce is the buying and selling of goods and services through wireless handheld devices. It is the process of paying for services using mobile phone or personal organizer.
Mobile Commerce Services were first delivered in 1997, when the two mobile-phones enabled Coca Cola vending machines were installed in Helsinki area in Finland.
The M-Commerce server developed in late 1997 by Kevin Duffey at Logica.
Since the launch of mobile phones, Commerce has moved away from SMS systems and into actual applications.
M-Commerce is the ability to conduct commerce using a mobile device such as mobile phone, Personal Digital Assistant (PDA), smart phone.
Mobile Commerce from the Customer’s point of view:
The Customer wants to access information, goods and services any time and in any place on his mobile device.
He can use his mobile to purchase tickets for events or public transport, pay for parking, download content and even order books and CD’s.
He should be offered appropriate payment methods.
Mobile Commerce from the Provider’s point of view:
The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operator’s revenue will be earned through mobile Commerce.
Innovative service scenarios will be needed that meet the customer’s expectations and business models that satisfy all partners involved.
Services and Applications:
Mobile Ticketing is the process where the customers can order, pay for, obtain and validate tickets from any location and at any time using Mobile phones.
Tickets can be booked and cancelled on the mobile device with the help simple application downloads.
Delivery of tickets to mobile phones can be done in the form of a SMS or by a MMS.
Mobile Tickets can be purchased in a variety of ways including online, via text messaging or in a secure mobile application.
Mobile Ticketing is used in many applications like Airline ticketing, Cinema ticketing, Railway & Bus ticketing, Concert/Event ticketing, Consumer voucher distribution.
Mobile Money Transfer:
Mobile Money Transfer refers to payment services which are performed by using a mobile phone.
By using this service we can transfer money from one person to other by using a mobile phone.
Content purchase and delivery:
Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.
The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.
A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include New, Stock quotes, Sports score, traffic reporting.
Banks and other financial institutions use mobile Commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money, receive notifications, transfer money to other banks.
Mobile Banking Services are:
Mini-statements and checking of account history
Checking the balance
PIN provision, Change of PIN and reminder over the Internet
Cash-in, cash-out transactions on an ATM
The location of the mobile phone user is an important piece of information used during Mobile Commerce or M-Commerce transactions.
Knowing the location of the user allows for location-based services such as:
Local discount offers
Tracking and monitoring of people
Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.
Mobile Marketing and Advertising:
Mobile marketing is highly responsive sort of marketing