Political Ads Analysis

Words: 1517
Pages: 7
Open Document
Jamison Sulzer
Dr. Patrick Kelling
Eng. Comp 121-017
November 4, 2015
Political Advertisements: Buying and Selling America
The tradition of political advertisements was to enlighten American voters of potential candidates and the values each one represented. However, this once reliable and informative practice has long since become more of a sales pitch for each possible contender. These political advertisements have reached a whole different level with the invention of the television in the mid-twentieth century. Each advertisement telling us why we should vote for their candidate. Each contestant selling themselves to the people of this great nation in hopes of becoming their next elected official. Their promises echoing through every room …show more content…
Since these candidates are on television, each individual must be telling the truth. If a potential contender represents the party a voter is associated with, then this is the right person for the job. The candidate looks like he or she is compassionate and understanding and each one tells the voters which issues are most important to them. These advertisements are also used to expose opposing candidates which reinforces the voter’s potential choice. This helps the voter feel assured and confident in the person they are selecting to represent them. The truth is no one really knows until these officials are elected into their respective offices. However, Political Ads in the United States are no longer relevant to the American voter since they are not only uninformative, but also misleading using deception and negativity to persuade the public to elect a specific …show more content…
These ads promote hidden agendas which mainly benefit corporations and special interest groups. With unregulated campaign finances, potential candidates can secure political positions due to unlimited funding. This allows these contenders to sell the public on multiple agendas through excessive amounts of advertisements even if there are no benefits to actual voters. It creates an imbalance between contestants and never gives the lesser political parties a genuine chance of gaining a political position. Many ads can also be negative and untruthful just to tarnish the reputations of opposing candidates. Misguiding voters with false or misconstrued information is an injustice to the American people. Parties and organizations distributing ads with false claims should be held accountable for their actions. The First Amendment states,” Congress make no law respecting an establishment of religion or prohibiting its free exercise. It protects freedom of speech, the press, assembly, and the right to petition the Government for a redress of grievances” (U.S. Constitution). It defends the freedom of speech and the freedom of the press to report honestly and to the best of its knowledge. It does not defend false accusations and claims often found in political ads to deceive voters. Political ads do serve a purpose in this country, they just do not serve the American
Show More

Related Documents: Political Ads Analysis

How To Manipulate Fear In A Political Campaign

levels of fear and distress, and whenever society is in this state of fear, it is surprisingly easy to manipulate them. At the height of the Cold War, the election of 1964 was underway. As American society approached their voting booths, a frightening ad crossed voters’ minds and soon became the reason for Lyndon B. Johnson’s extraordinary landslide against his presidential rival, Barry Goldwater. Winning with 486 electoral votes to Goldwater’s 52, Johnson became the president of the United States.…

Words 547 - Pages 3

Essay on Rhetorical Analysis

Rhetorical Analysis Rough Draft DeVry University, English 112 May 13, 2013 Rhetorical Analysis Rough Draft Who wouldn’t want security when using travelers’ checks? In the busy daily lives of those who travel frequently, there is a list of things to worry about: theft, fraud, and the concern that some establishments may not even accept your check. American Express offers protection from these things in their 1950’s ad in the American titled “American Express Checks” demonstrating the acceptability…

Words 591 - Pages 3

Essay On Youtube

February 24, 2012 Comparative Rhetorical Analysis Draft YouTube is the New CNN There is little doubt that few in our society have not heard about YouTube, is a site where you can broadcast yourself and either inform others or just to goof around. Steve Grove, a citizen journalist for Youtube, discusses the advantages of having a YouTube channel in political campaigns or in advertise mainstream media. Does YouTube really have an effect on how we view political issues or the way we connect to them…

Words 777 - Pages 4

Aristotelean Analysis Of Look At Your Fish By Samuel Hubbard Scudder

concepts towards dissecting political advertisements. Utilizing the Blooms Taxonomy methodology has lead us to the analysis and synthesis stages in our writing. When performing an analysis, we see the mile-deep perspective while never losing sight of the mile-wide perspective. A strategy which has enabled us to bring together new ideas in different ways to perform scholarly synthesis of academic texts and video. Before this class I had never heard of Aristotelean Analysis: Ethos, Pathos, and Logos…

Words 348 - Pages 2

Rhetorical Analysis: Political Advertising

Rhetorical analysis: Political advertisements Presidential campaigns, in most cases, have been characterized by features of the competition, which has led to formulation and presentation of goals and objectives of each candidate involved. This is considered to be the most tactical activity in the political arena. Some of the major common issues addressed by presidential candidates includes poverty levels, unemployment, the economic situation and resource allocation. Standards of living in the United…

Words 1511 - Pages 7

Movie Analysis Essay

Diana I. Li Lee Susan Savaria ENL 101-6103 9 December 2014 Commercial Analysis: Catholic Anti- Abortion ft. Obama Abortion is one of the most controversial issues in the United States today. In a 41 second video advertisement, sponsored by Catholicvote.org, begins the image of a fetus projected in an ultrasound screen with these words: “This child’s future is a broken home. He will be abandoned by his father. His single mother will struggle to raise him. Despite the hardships he will endure, this…

Words 998 - Pages 4

Technology: Language and New York City Essay examples

Analytical Paper The paper should be approximately 10-12 pages double spaced with font size 12. You are free to write more. You must use at least 2 sources. They can be readings we did in class or other academic articles or books. Let me know if you are having problems finding sources and I will help you. You can use any of the several widely used formats (e.g., APA) but be consistent. Without 2 sources, you will not be able to get a grade above a B. Pick one of the following for…

Words 728 - Pages 3

Humanitarian Intervention in Syria Essay

MEMORANDUM With the growing carnage inflicted on the civilian population by Assad’s government, Syria’s twenty-one-month old political and humanitarian crisis does not seem to show any sign of progress. Hundreds of people, including women and children, are slaughtered every week in what the international community describes as a «massacre» of the syrian population. The establishment of human rights as a key component of international politics has allowed external actors to scrutinize and judge…

Words 1151 - Pages 5

Every Woman's Heritage

Katie Blank June 10, 2015 Beauty is Every Woman’s Heritage: Advertising, Whiteness, and Indian Womanhood in Femina Magazine “Beauty is Every Woman’s Heritage,” reads an ad for “style classes” in a 1970 issue of Femina magazine, one of the leading women’s magazines in India both then and today. But what is “beauty” in the context of Indian advertising and how did it contribute towards a sense of heritage, tradition, and history? By looking at advertisements in Femina magazine in the early 1970s,…

Words 3289 - Pages 14

Essay about Marketing Communications in Politics

PARTY POLITICAL MARKETING PLAN: MARKETING COMMUNICATIONS INTRODUCTION In a summary of the study of political communication in the United Kingdom, scholar and author Franklin notes the breadth of character, the variety and lack of clearness of what branches under the concept of political communication. Franklin, in an effort to make this broad concept more coherent, provides the following definition. “The field of political communication studies the interactions between media and political systems…

Words 4891 - Pages 20