Racial Stereotypes In Advertising

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Pages: 1

Advertising depends on the use of effective appeals and in these days the use of stereotypes in advertisements are variably used to grab the attention and create instant recognition in the market. There are various kinds of noticeable stereotypes in advertisements nowadays like how women are stereotyped as indecisive, submissive to men, sexual objects and weak. The portrayal of women as sex objects by displaying their body to sell products is an example of sexual exploitative advertisements. Various advertisements can also perpetuate racial stereotypes that have lasted for generations. Negative effects of racial stereotyping come into play when we start to see people taking offence. It is very common for advertisements to be misinterpreted