Rhetorical Analysis: It's The Real Thing '

Words: 298
Pages: 2

Ira C. Herbert includes a lists of series of facts that demonstrates that Coca-Cola has been using the slogan “It’s the Real Thing” for many years now, and due to two different products using the same slogan the customers could become confused. By adding more facts to his argument Herbert is trying to demonstrate why Coca-Cola has the right to use the slogan. Herbert is trying to explain why he believes that by Diary of a Harlem Schoolteacher using it as a slogan is in a way plagiarism from Coca-Cola's advertisement since they are known for using “Its the Real Thing”. Herbert uses uses an informal and sophisticated tone while giving an insight on why he believes that the usage of the slogan should be opressed and not used other than the Coca-Cola