We decided to name the company Banana since the first company that came to our minds when speaking about technology was Apple Inc. Since it’s a fruit we decided to name ourselves as a fruit as well. Afterwards we reviewed the market research provided of customer needs, price willing to pay and market size. We consolidated the information in the following table: Variables
Workhorse
Mercedes
Traveler
Customer
Needs
(Top 3 Needs and Wants)
1.
Easy to use
2.
Low Price
3.
Aftersale service and support 1.
Fast and
Powerful
2.
Can work on multiple complex tasks 3.
Can link with other computers
1.
Portability
2.
Can link with other computers
3.
Low Price
Price Willing to
Pay
$2500
$4000
$3200
Potential
Demand
(combined of all locations) 27671
16657
12691
After discussion we all agreed the Workhorse was the target market we wanted to prioritize in. It provided the most simple