Technology has created so many wonderful things over the years. One of the most successful technologies that have been created is social media. With the rise of social media more people are able to connect to each other, while older people are intimidated by the technology when younger people are already connected with technology and social media. I predict that I will find that while social media has made it easy to meet new people and to interact, older people are intimidated by the technology and have trouble with this new socialization. Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function (Technology, 2012). Technology has let us accomplished amazing things in human history, from the creation of the engine for automobiles to robotics that perform surgery. Technology introduces advancements and information that plays an important part in helping a society to achieve its objectives (Cohn, 2012). The possibilities are endless for technology, but with these advancements come a learning curve. Technology has also created a new way to socialize with new social media sites, like the famous Facebook website. Technology is challenging to people over the age of 40, compared to how easy it comes to younger people. This difficulty is not because they can't learn, but because they never needed a use for these new technologies. Most grew up without really using a computer in school if at all, which is now a mandatory activity in elementary school. There is so much more technology used in everyday life; laptops, phones, gaming devices, tablets, etc. While the new technology generation of children are brought up in this technology and use it every day either in school or at home, and they have grown accustomed to it. Most in this older generation of technology also say it comes down to that there are so many tools out there that they don’t even know where to jump in and they don’t get why any of it matters (Solis, 2007). The new generations are so use to this technology by using it every day that they don’t have any anxiety about using this new technology. There is a large gap in technology between these generations that it makes it difficult for them to get into it. Social media is a new form of socialization that has developed from these advancements in technology. “Social media is the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online” (Sococco, N.D.). Social media is not just social networking sites like Facebook and Myspace, but it also includes sites like Photobucket and others anything where discussions can take place on the internet. Social media or social networking has made it easier to socialize and connect with people. Social media has not only made it easier to socialize and connect with others, but it also allows people to connect to a broader group of people. “Social media is used to describe a wide range of communication technologies that enable a “virtual” form of social interaction through digital programming. Virtual social interaction broadens and expands the interactions in ways that non-digital interaction cannot” (Social Interaction). This virtual socialization is very different from physical socialization because virtual socialization people don’t have to worry about anxiety when speaking to people. This is due to either speaking anonymously and because there is a barrier between the people communicating. It becomes very difficult for anyone who is not accustomed in this type of interaction to use it effectively. I’ve stated before that it is difficult for most people older than 40 to get into this new form of socialization. Most of this generation of technological
Participants of Social Media
Social media has become a relatively new method of communication since the 1990’s and most of the general public is not sure what impacts this style of communication has on our adolescents and young adults growing up in this era. This researcher believes it has influence both positively and negatively. Personality type and narcissism are a factor to be considered, as well as level of self-esteem. “Individuals higher in narcissism…
A Day Without Media Essay
In a twenty four hour period, I did an experiment where I attempted to go without using any type of media. It was a very important lesson I learned that I am addicted to the media. In this experiment, I learned a lot about myself and how much I am addicted to media.
I learned a lot about my media consumption habits through this activity. I learned that I can not function with out the media. It is 2013, almost everyone in the United States uses the media including little…
In today’s day and age businesses need new and innovative ways to reach consumers. In our current technology based society, businesses need to reach out to the consumer through the use of social media. In the year 2012, approximately 56% of people with access to a computer used some sort of social media (statisticbrain.com). With an immense amount of people using social media on a daily basis, companies can contact consumers through ads, commercials and social networks. With the total number of Facebook…
that make up a way of life of a social group or society. Kidd argues that all these
features influence the way members of a society live their lives. Abbott noes language is the most
obvious set of symbols through which members of society share meanings. .
Culture – Marshall ‘culture is all that in human society which is socially rather than biologically
transmitted’, culture refers to all that is learned by others in society, when people are born they
join a social world with a culture already in…
INTERPERSONAL COMMUNICATION THEORIES
CMM: Pearce and Cronen
Persons in conversation co-construct their own social realities
Episode: sequence of speech acts
Relationship, identity, culture
Symbolic Interactionism: Mead
The looking glass self
I vs. Me
Generalized other: composite mental image a person has of him/herself
EVT: Judee Burgoon
09/22/12 Future Issues: Social Media and Direct Marketing FMK 783
Growing up in a fast paced wired world has changed the way people communicate, socialize, research, shop, and much more. There will always be a generational gap between age groups that differ in culture and concepts and it is evident as I make observations of my workplace, social interactions, and family life how large the gap is between digital…
The target population in this study is from Serbia, a country where English is a foreign language. Much of nowadays social and digital media are English-medium so it opens up doors to many professional and personal development opportunities. Thus, the gap that we want to address in the current literature is university students´ interest and engagement in social and digital media have any relationship with their motivation to learn English. Thus, this research sets out to investigate two…
Social Media: The Good and The Bad
When visiting a restaurant, how many couples or groups of people dining together are simultaneously looking down at their cell phones, instead of engaging in a real-life conversation? People of all ages and backgrounds have entangled themselves to the ever-growing technological world around us. It is clearly visible that social media has affected today's society and how people communicate with one another. We must ask ourselves, is social media helping us…
but it is critical to focus on one market segment for the next year to increase the market share and build loyal customers within that group over the next year. After establishing successful brand name and obtain customers loyal to the Sable’s Sipping Sumptuous Cocoa Brand, the sky is the limit.
Target Market/Consumer Analysis:
We have selected the age group of 42 through 52 years old to be our target market for Sable’s Sipping Sumptuous Cocoa for the upcoming year of 2014-2015.
3. The Gray Panthers is an organization composed largely of older Americans devoted to social change. Its name is a play on the infamous Black Panthers, an armed militant group representing many African Americans during the tumultuous 1960s. Go to the Gray Panthers website and click on “Information” and “History” to learn more about this organization. Note that links for new social media are included (e.g. FaceBook and Twitter). Does this contradict popular stereotypes of the elderly?…