Customer tries to find reasonable price
Hint: You can classify most product attributes in terms of • price point • quality—conformance to specification (e.g., with hot coffee it might be the proper temperature, fresh, and free of foreign substances) • functionality—the elements customers value in a cup of coffee (e.g., taste, how it is served, store’s ambiance, the overall experience, selection).
Be sure to cite all references and information sources you use. • One of the important factor customers try to find hot coffee which is Costs Competitive while meeting the buyer needs and requirements. • • …show more content…
Quadrant 1: These are possible growth opportunities for the company. The company will need to invest to grow this market.
Quadrant 2: These are like Problem Childs. They could be successful or not. They will require substantial investment by the company to develop the market.
Quadrant 3: These products are the established products that require little investment.
Quadrant 4: These are new products that can take advantage of the existing customer base for established products.
|Name of |Market |Description |Market Growth|Your Share of |BCG Category |Strategy |
|Cereal | | |Rate |This Market | | |
|Begal |For Break fast | Begal is a ring form bread |High |Low, We are going|Question mark |We have to decide |
| | |product from yeasted wheat dough | |to be brand new | |to support it or |
| | |which is boiled for short time and| |product in this | |drop it |
| | |then