Starbucks Coffee Corporation has become the most nationally recognized gourmet coffee company today. Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better.With the affordable hand crafted and personalized beverages a friendly warm and welcoming environment and speedy service for the most part, it has become a desired service for myself and so many other consumers. It isn’t just those things solely that have kept the company floating. It has been the evolution of their marketing and the continual development of new products that keep it alive and going. It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. If you’ve ever noticed, Starbucks goes though near quarterly promotions of new product or “featured” beverages those come back seasonally such as the “Pumpkin Spice Latte”. Currently Starbucks celebrated their 40th year in business and definitely tricked it off in style. Using the concentration approach, the look of the interior of the stores uniformly rolled over to show off the new siren’s eye (logo). You found it on the new bags of the Tribute Blend Coffee, on the new coffee tumblers and other merchandise, on the paper cups, even on the sleeves. So walking out of the store with your beverage was like walking out in the world with something new, and it was appealing. In addition to the new logo everywhere, Starbucks rolled out with the new “petites” a line of bite size pastry items that through market segmentation, appeal to all. There are multiple target markets and I’ll explain them all: All of the “petites” are sold 2/$2.50- affordable, the cake pops definitely appeal to children, where the mini carrot cupcakes are a little more sophisticated for the adults, each item is under 200 calories so it appeals to the demographic that are attracted to the “skinny” (nonfat/ low calories/ sugar free beverages).
Recycling is dependent on the availability of commercial recycling services where our stores are located. Unfortunately, some local communities that