1. Dave Astor - Why do we like dystopian novels? http://www.huffingtonpost.com/dave-astor/why-do-we-like-dystopiannovels_b_1979301.html A large chunk of the novels we read in school are classified under dystopian novels, needless to say many of the world’s greatest books are related to or based on the idea of dystopia. Examples of some of these great dystopian pieces are 1984, The Giver, Brave New World, and Fahrenheit 451, which is actually the main piece I chose for my ISU. That being said, this article by Dave Astor is based on the question, “Why do we like dystopian novels?” Rather than just stating ideas of why we as readers enjoy dystopian novels, Astor actually backs up his reason with evidence from popular pieces of writing by George Orwell, H.G. Wells, Cormac McCarthy, and more. One of the important statements Astor makes is, “We're fascinated by the terrible things these characters face, and by how some react bravely and some react cowardly or with resignation.”(Astor 2012) The concept of the unknown is something many readers find very interesting. Something Astor touches on is the admiration of viewing the worst-case scenarios of the future, which opens up the mind of current civilization and what we can do know to ensure that bad things don’t happen later on in our lives.
One of the last things Astor mentions is, “we're compelled to turn the pages as we wonder if rebels and other members of the populace can somehow remake a wretched society into something more positive. We also wonder who will survive and who won't…”(Astor 2012) This again relates to the idea of the unknown, but also talks about how the use of “rebel-like figures” are commonly relevant in dystopian novels, much like The Hunger Games or the Divergent Series. Overall, dystopian novels are extremely common in today’s society of literature and media, so it’s definitely fair to say it’s a genre people really enjoy and look forward to experiencing not only for the story itself, but the lesson it may be teaching to the world.
2. Frank Dietz – Fahrenheit 451 This primary source is an analysis of the novel Fahrenheit 451 by Ray Bradbury. It talks about the actual plot of the book, but also does a critical analysis of the relevance of dystopia within it. Much like my first source, this piece by Dietz uses other dystopian sources like 1984 and Brave New World. Dietz states under his critical analysis, “The most crucial element in the dystopian hero’s process of initiation, however, is the discovery of books that help explain the existence of the dystopian society and offer means to overcome it.” This is an important
MIS is “a structure consisting of people, equipment, and procedures to gather, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing decision
Chapter 3: Marketing Research Industry and Ethical Issues
What you should take away from this chapter reading assignment:
What is The Honomichl Top 50?
What are some of the recent trends in the industry?
How are MR suppliers classified?
How is internal suppliers…
TABLE OF CONTENTS
OVERVIEW OF SECONDARY RESEARCH .......................................................................... 3
Steps Involved in Secondary Research........................................................................................ 3
Advantages and Disadvantages of Secondary Research ............................................................. 4
Deciding Whether or Not to Outsource Secondary Research ......................…
explored how successive US Presidents responded to the Vietnam War.
1. Why did the American government become involved in Vietnam?
2. What were the steps/stages of America’s involvement? What happened?
3. How did successive Presidents respond to the war in Vietnam?
The successes of my research into the Vietnam War included the abundance of primary sources relating to focus question three with the President’s actions of Johnson, Kennedy and Nixon specifically. I was able to find relevant speeches…
$2 billion revenue (2001-2005)
From an MR Project, Gillette found:
Different Consumer Preferences led into four customer
o Perfect shave seekers
o Skin pamperers
o Pragmatic functionalists
o EZ seekers
Gillette’s Earlier successes
Mach 3 razors (1998): Spent $1B in R&D and Marketing $5 vs
$15; Blade costs 5 cents; sells at $2 (4500% profit margin)
Fusion razors (2006): Aims to bring $1…
how will you determine the most appropriate data sources to use?
In this case the most suitable data source will be a desk research because this information will have already been gathered, analysed and reported on by other companies. It means that you will not waste time and money doing what others before you have done.
2. Why are cross checks and cross references necessary?
To ensure the information is correct.
Assessment activity 2
1. What tools would you use to collect and collate…
2. How does energy flow through the ecosystem?
the most basic i know is the food chain/web.
1. producers (plants) absorb the sun's heat and convert them into usable energy.
2. the primary consumer eats the producer.
3. the secondary consumer eats the primary consumer.
4. the tertiary consumer eats the secondary consumer.
5. so on and so forth.
3. How much energy is passed up the food chain.
Producers (100% energy from the sun)
Primary Consumers (10% energy)
progress are identified.
SWOT analysis which is alternately called as SLOT analysis is a strategic planning[->0] method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project[->1] or in a business[->2] venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey[->3], who led…
• Explain the method of the investigation by stating the ways in which themes or areas will be analyzed. What kinds of primary sources do you intend to use and what kinds of information do you expect to get from them?
STEP BY STEP WRITING OF THE PLAN OF THE INVESTIGATION:
1. State the research question in bold. (Look at the sample on the back.)
2. State the purpose of the investigation. What you are attempting to analyze. DO NOT ANSWER YOUR RESEARCH QUESTION.
3. Define the scope…
1. Explain in your own words (a) what marketing research is, and (b) what are the stages in the research process.
2. Appraise the quality and utility of marketing research in terms of ART.
3. Distinguish between marketing research proposals that should (vs. should not) be conducted.
4. Identify and defend at least three reasons (not including pursuing a career in marketing research) that marketing research is important to study. In other words, why should the future marketing manager study marketing…