Bus 475/ Integrated Business Topics
Figure A provides the Strengths, Weaknesses, Opportunities, Threats and Trends for Intelligent Resources Unlimited. The external and internal factors outlined in the table provide information necessary to identify the progression of the company. The factors will guide the strategic direction that upper management must consider for the good of the company. The internal factors such as the strategy, structure, processes and systems, resources, goals, culture and technologies play an important role in determining where the company stands and where the company is going. Intelligent Resources Unlimited realizes …show more content…
Strategic capabilities Core competencies in key areas. No clear strategic direction Ability to grow due to increases in market demand. No contingency plan to deal with loop holes.
Culture Well-conceived functional area strategies Obsolete facilities Failing language barriers in attractive foreign markets. Entry of lower-cost foreign competitors.
Technologies Basic core features of computer applications and software are user-friendly and updated. Cost of new technologies to stay competitive and current. Ability to enter into an expanded market in digital age and modern technologies via media space and satellites..
Innovations Encourage new ideas and suggestions. Ideas not welcomed by clients and becomes too overbearing . Ability to transfer skills/technology to new products. A new call center who may prove efficiently and less expensive with larger market knowledge.
Leadership Proven management skills on each level of