Yvette Griego, Judy Herbert, Hung Ho, Denny Morrison, Stacy Oshrin
February 25, 2013
Strategic Planning Iniative
Starbucks’ mission is “to inspire and nurture the human spirit – one person, on cup, and one neighborhood at a time”) Starbucks Corporation, 2012, para. 1). As part of their ethical sourcing initiatives, one of Starbuck’s main strategic goals is the commitment that they will use coffee that is only produced and obtained through the use of ethical trading and responsible growing by 2015 (Starbucks Company Profile, 2011). With the introduction of Coffee and Farmers Equity Practices (C.A.F.E.) ten years agos, Starbuck has sourced nearly 88 percent of their coffee through the program, continues to do so. This strategic planning, along with Starbuck’s financial planning, are integral to the continued success they have been able to achieve, in better managing the company’s finances over a period of time in alignment with the company’s business needs. This promotes continuous improvement, and verifies the This direction continues to address and meet Starbuck’s mandate to provide high quality products, ethical treatment of partners and customers, and a positive store experience. Starbucks is “committed to ethically sourcing and roasting the highest quality Arabica coffee in the world” (Starbucks Corporation, 2012, para.1).
Starbucks outlines other organization initiatives for achieving the status of a responsible company by earning trust and respect through ethical sourcing, environmental stewardship, and community involvement touted in their company profile. Starbucks continues