to throughout the years humans have been exposed to many technological changes that facilitate communication in the same way improving the quality of life for the ease that these new technological machines and also provide help to meet the needs that have over time appeared infinities of products make our lives easier and allow us to streamline our day to day.
The PC has had a rapid rise dramatically growing, as it has the power of automated information management. The main reason why companies lose customers is bad care, or indifference on the part of any member of the staff of the company, which is why the technical services and need not worry just give a quality repair, but, if you really want to keep their customers, they must achieve quality care to them.
Nowadays businesses and industries use computer systems to perform better and people in their workplace and the home, use the computer to perform a number of tasks in an easy, versatile, functional and fast
For over 125 years, Toshiba has been at the head of the largest and most dynamic organizations of industrial companies in Japan. From power plants and high-speed trains and Japanese mobile phones submicron technologies, Toshiba is known worldwide for the sophistication of their TVs, laptops, and DVD players and complementary electronic devices. With an avalanche technology from over 30 different laboratories of R & D and over 300 subsidiaries worldwide, our profile elevates us and our technology leadership has placed us on countless occasions in the top of the world.
Despite the global prestige has provided our excellence in R & D, working with other global branches to remain at the forefront of development and be present in key sectoral markets. NEC, Panasonic, Samsung, Sony and IBM are just some of the companies with which we have recently signed partnerships. From the beginning as electrical machinery manufacturers in 1875 to our current preeminence in high-tech world, we have been guided by a universal scale of values that is lying on the essence of our identity: "Committed to People, Committed to the Future”.
In Japan, toshiba supply more than 70% of basic electrical devices "Tsubame", the high speed train to Kyushu. Further evidence of our growing ability to provide safe transportation with maximum speed and unpublished.
Toshiba is one of the leading semiconductor manufacturers in the world, inventor and world leader in NAND flash memory. Toshiba NAND chips are used for several types of memory cards such as SD ™, SmartMedia ™ and CompactFlash ™. The company is also owns more patents than any other technology provider equipment.
Ranked among the top in the world, our branch dedicated to power systems will improve in the near future its global market presence. Toshiba responded to more than 15% of world orders for steam turbines in 2003.
Product and service evaluation
In the case of Toshiba we have chosen the line of laptops. Inside the Toshiba laptop line is offering two versions: Pro and Home. Business Line Toshiba focuses on high performance products such as 4-processor servers that offer the best performance for enterprise.
Among its products are portable devices such as tablets, notebooks, pc-s and servers. 3 g feature for notebook computers and tablets to enable users to conduct business anywhere.
The home line is focused on entertainment products, highlighting the sound system, screen, and peripheral devices. Within this range are laptops, tablets and PCs. An important part is that the home line products are not as powerful as the business, but they have an excellent multimedia performance.
In this paper we will focus specifically on line home laptops. This line will be evaluated according to the vision of marketing focused on the 4 p´s product, place, price and promotion.
Toshiba home line products…