The Importance Of Digital Media

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In the 21st century, we are entangled in new media, which has become an indispensable part of the daily routine. However, it is challenging to define, to what extent we depend on this new way of thinking and behaviour. It is also questionable what forces provoke us to participate in the sharing, spreading, generation of content via the means of new media and what exactly lies behind this new media. Tim Jordan and Henry Jenkins investigate these issues in their studies. Though the problem is the same, the approaches that these scholars choose to solve it differ.

Henry Jenkins is an American media scholar and currently a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts (Wikipedia). His studies include the investigations on users' participation, convergence culture, gaming practices and spreadability. It is worthwhile to mention that Jenkins is an active follower of new media, which influences his standpoint in studies as well.
In the book "Spreadable media", he represents the ideas of participatory culture and spreadability of the content. As
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In his research, he applies a more philosophical approach to the question whether digital media only positively influences the processes in our society, namely how the conception of information has changed. The scholar claims that now information itself has become politics (Jordan, 2015). And though there is a substantial access to the varieties of material, still forces of political antagonism make it unlikely to speak about total democratisation and liberation at present. According to Jordan (2015), despite the fact that our participation has increased and we have a certain impact on its flow, there are forces which dominate this process and restrain the scope of our