Thorntons Company

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Thorntons Company
Thorntons Company is a leading manufacturer of chocolates and other confectionery products the company is based in the United Kingdom. The company is also the biggest retailer of the products and targets the high markets. The company is family-owned and was founded in 1911 by Thorntons’ family (Araújo, 2012). The CEO of the company is Peter Burdon, who stepped in 2000 and forecast a company with over 50 retail markets. The products are also sold in supermarkets and other big and small retailers such as Marks and Spencer and Sainsburry in addition to chocolate products, the company has coffee cafes, which sell coffee and some desserts. However, the family ran company has been facing challenges since the late 1990s but the managers …show more content…
Since the production cost is high and manufacturing requires high-quality materials, new entrants do not threaten Thorntons since it produces some of the best chocolate in the UK (Mai, 2014). The company also faces little competition from new businesses offering refreshments such as coffee at lower prices. Since the company has established coffee joints where it sells some of the products, it faces stiff competition from small coffee shop operators. However, the company has no threats of access to inputs as its suppliers can meet its demand. Again, the company has well-recognized demands such as toffee sweets and thus new entrants usually cannot influence its …show more content…
The industry is growing, and many other companies are manufacturing chocolates making it tough for Thorntons Company (Thorntons, 2015). The company also faces competition from restaurants and hotels, which sell coffee since it has opened coffee joints in places where it sells the chocolate products. The main competitor was Cadbury, but it was taken over by the US Company Kraft leaving it as the largest chocolate and Confectionery Company in the UK. Thornstons compete with other companies such as Bendicks, Whitbread, and Green and Black for boxed chocolates. However, the company has maintained the quality of its products making them one of the most
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