Unit 4 Individual Project
MKTG 205 – Principles of Marketing
This paper is a marketing plan for Tide laundry detergent. It will start out introducing Tide giving a brief description of the situation analysis, marketing strategy. It will give an overview of the product and service and strategies to consider. What Tide’s pricing strategy they use and talk about their distribution channels. This paper will give an overview of integrated marketing communications. Explain what their promotion mix strategy is and what promotional tools they use for advertising.
The Marketing Program for Tide
The manufacturing company for Tide has learned how to …show more content…
Product/Service Overview and Strategies to Consider
Tide is a convenience product that can be found it in all stores, because it is something that everyone needs and uses every day. The convenience is that you can go anywhere to find it, but the prices may be higher at smaller convenience stores versus a