Toyota Final Corporation Analysis Essay

Submitted By lulu11691
Words: 5174
Pages: 21

Executive Summary



The Toyota Motor Corporation is leading the way to future mobility through innovation, productivity, quality and efficiency. Toyota uses a self-developed strategy known as the Toyota Production System (TPS) to guide business process improvements. TPS has been utilized by a variety of industries all over the world. The advantages of TPS are savings in time, space and resources resulting in increased efficiency and revenue. Toyota Motor Corporation is a leading global automobile manufacturer that has built its reputation on constructing quality cars, this analysis will cover the four P’s of marketing and how they apply to the Toyota Corporation.



Product -Toyota Motor, designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. Its vehicles are produced either with combustion or hybrid engines, like he Prius. Toyota Motor Corporation is a leading global automobile manufacturer that has built its reputation on constructing quality cars. Incorporating concepts such as “just-in-time” delivery and kaizen, the company’s highly effective Toyota
Production System is considered best in class and many have attempted to match it.



Place - Toyota’s automotive sales distribution network is the largest in Japan. As of March 31, 2009, this network consisted of 290 dealers employing approximately
40,000 sales personnel and operating more than 4,800 sales and service outlets. Toyota owns 19 of these dealers and the remainder is independent. In addition, at
March 31, 2009, Daihatsu’s sales distribution network consisted of 62 dealers employing approximately 5,500 sales personnel and operating approximately 700 sales and service outlets. Daihatsu owns 36 of these dealers and the remainder is independent. Toyota believes that this extensive sales network has been an important factor in its success in the Japanese market.



Price - Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry.
The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone.



Promotion - the promotional marketing aspect of Toyota is by far one of the major keys to success of the entire organization. It is so critical to Toyota that they recently spent a total of $2.86 billion in advertising expenses, which ranks them at number six in the world for the highest advertising budget The message is clear for Toyota. Their new organizational goal and slogan is “Moving Forward.” That is exactly their plan in the upcoming years to stay ahead of the market and their competitors. Product

Toyota is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the
Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation produces vehicles under 5 brands, including the Toyota brand, Hino,
Lexus, Ranz, and Scion.
Products
Toyota Motor, designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. Its vehicles are produced either with combustion or hybrid engines, as with the Prius. Toyota's subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles, while Hino Motors produces trucks and buses. Additionally, Toyota makes automotive parts for its own use and for sale to others. Popular models include the Camry, Corolla, Land Cruiser, and luxury Lexus line, as well as the Tundra truck. (Hoovers.com, 2014)
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