Whole Foods Research Paper

Words: 179
Pages: 1

Whole Foods market is the organization which provides grocery, meat, seafood, cooked goods, and bakery. The key and most important characteristic of Whole foods market is “organic food”. Today’s societies are more concerned about what they consume and hence demand for organic food is thriving (Lockie, Lyons, Lawrence, & Mummery, 2002). Whole foods is one of the top organic grocers but only have 20 locations in the United Kingdom and Canada (Whole foods “international retailer" 2003). Whole foods have high prices and no promotional coupons therefore, lack customer loyalty and customers also have to buy a membership card in order to purchase any merchandise. The biggest threat to Whole Foods market is competitors with cheap price. Other companies