Why Do Public Opinion Polls

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Public opinion polls can be very useful if conducted properly. These polls are very popular, especially in the election season. In fact, conducting opinion polls is the only way to measure the public opinion and read their minds before the actual elections. These polls not only help the presidential candidates to know what the public like about them, but also what they don’t like about.
We see these polls results every other day held by different news agencies and interest groups. The results can be slightly or drastically different depend on the researcher bias and sample size. We also observe how rapidly these polls change with the time, which really makes me to question the credibility of these polls.

Conducting surveys is the most popular

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