The David Jones is iconic department store in Australian retail industry, but the net profit of David Jones has been decreasing because of the rapid retail environmental changes, unhealthy cultures, and global online attack. The problems of declining net profit in David Jones are creating make it essential to apply the most suitable change management for company.
1.2 Aim The aim of this report is not only applying the change management theory, model, and style for David Jones and David Jones’ CEO, Paul Zahra, but also supporting the arguments through case studies in order to find practical solution.
This report presents the view that a positive model, modular transformation and …show more content…
• Focused marketing strategy: Another disadvantage of new rescue plan is unfocused marketing strategy. According to case study, new strategic plan did not include any focused marketing plans, which target customers and profitable markets. Also, David Jones could not identify changing customer behaviours and profitable buyers. It is supported that new economic order has changed the buyer’s market, which is that a twenty-four percent of buyers in Australian population has balanced fifty-four percent of discretionary