Advertising and Market Research Essay

Submitted By liygi1
Words: 524
Pages: 3

Q1. Firstly, do you or any members of your family or close friends work in any of the following occupations, either now or in the last five years? Industry:
Yes
No
Advertising

x
Design

x
Journalism

x
Market Research

x
Marketing

x
Public Relations

x
Car manufacturing, retail or distribution

x

Q2a. Have you ever attended a Market Research focus group?

Yes x No

Q2b. What was the group about?

Ferrero Rocher

Q2c. How long ago did you last attend a focus group?

In the last 6 months

Longer than 6 months ago x Q3. How many focus groups have you ever attended? 1-3 x More than 3

Q4. Next, can I check your age and sex please?

21 male

Q5. What is your occupation?

Full time student

Q8. Thinking more generally, on a scale of 1 to 10, (where 1 = not at all and 10 = very much) how much would you say you are engaged with popular culture (ie. films, TV, the internet, music etc)? 8

Q9. And which of the following statements best describes you?

I hate advertising and tend to skip the adverts when watching TV

I don’t mind watching adverts and watch them regularly x I quite enjoy advertising and appreciate a good advert

Q10. Roughly how many hours a week do you spend watching prime time (e.g. evening) terrestrial TV

1 hour or under

1 – 2 hours

3 – 4 hours

4 hours or more x Q11. And how many of those hours do you spend watching the TV channel ITV

1 hour or under

1 – 2 hours

3 – 4 hours x 4 hours or more

Q12. What is the make and model of your car?

Volkswagen Golf

Q13. Did you buy your car new or second hand?

New

Q14. And how much did it cost?

£10,000

Q.15 Please select the sentence that most applies to you

I want to purchase a new car as soon as possible

I want to purchase a new car in the next 6-18 months x I want to purchase a new car in the next 18-24 months

I want to purchase a new car in the next 3-5 years

I want to purchase a new car in the next 6+ years

I don’t ever want to purchase a new car…