Alcohol Advertising Essay examples

Words: 1659
Pages: 7
Open Document
Alcohol Advertising

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to …show more content…
A recent economic analysis assessed the effects of alcohol advertising on youth drinking behaviors and concluded that a complete ban of alcohol advertising would reduce monthly levels of youth drinking by 24 percent and youth binge drinking by about 42 percent. These figures are outstanding and clearly prove that the effect that alcohol advertising has on the targeted youth is a great one. Alcohol companies claim that their advertisements are purely to try and persuade the legal drinker to explore the different variations of their product. However their actions completely contradict their claims. A study on alcohol advertising in magazines found that the number of beer and distilled spirits ad increased with the number of youth readership. Many of the articles found in the magazines not only displaying new products but all products and all different ages and classes of people who enjoy them. Making it impossible to have any resentment or feeling that it may be inappropriate to enjoy the product. Ultimately this is affecting the target of the advertisement which was everyone, by encouraging them to drink. As we now know, Billions of dollars are being poured into the promotion of alcohol; however actions are also being taken to the prevention of alcohol related tragedies and the inappropriate usage of advertising amongst youth. Organizations do this by using media advocacy to build support for policies that will reduce exposure of
Show More

Related Documents: Alcohol Advertising Essay examples

Essay on Alcohol and Advertising

Jamie Schnittker Business Ethics Hospital Chain Inquiry Cited Unnecessary Cardiac Work This article is about a nurse who finds out that a surgeon at her hospital who is performing unnecessary heart surgeries on some of his patience. This worried her because it put the patients in necessary danger so she alerted the authorities. After an investigation it was found that this was being down at a whole chain of hospitals. Even after being convicted HCA a was found to not be doing their job to alert…

Words 1012 - Pages 5

Alcohol Advertising Final Draft Essay

Douglas 11 March 2015 Alcohol Advertising The advertisement of alcohol has always been a very controversial subject. Many say it can lead to underage drinking however, it has never been proven that alcohol advertising causes higher consumption. In every ad there is a target market for which they plan to pitch there advertisement to and try to relate to them better.…

Words 1181 - Pages 5

Should The Alcohol Code Of Advertising Be Made Tougher?

Should the Alcohol code of advertising be made tougher? Drinking alcohol plays a big part of being an Australian, but how do you know when the part becomes too big? Drinking is very popular for young adults but now it is becoming more frequent for high school students to be consuming significant amounts. The Australian Drug foundation found that Australian teenagers are drinking less often, but consuming more alcohol at one session.…

Words 320 - Pages 2

Alcohol Advertising: the Cause of Underage Drinking? Essay

Linzay Workman Advanced Composition Rose Bunch Paper 3: Literature Review Alcohol Advertising: The Cause of Underage Drinking? The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together.…

Words 1099 - Pages 5

Essay about Tobacco Advertising Is Illegal but Alcohol Is Not. Is This Hypocritical?

Advertising Standards Canada has now gained responsibility to review advertisements concerning alcohol to ensure they are in accordance with the CRTC’s code (Darling, 1996). Moreover, alcohol is just as dangerous to society as tobacco. Statistics Canada shows that alcohol use by drivers was a factor in nearly 30% of motor vehicle related deaths from 2003-2005 (Statistics Canada, 2011).…

Words 3165 - Pages 13

Economics and H. Saffer Essay

At low levels of advertising, increasing marginal product is also possible. 3. H. Saffer and D. Dave, "Alcohol Advertising and Alcohol Consumption by Adolescents," NBER…

Words 1769 - Pages 8

Alcoholic Beverage Advertising: What Impact Does It Have on Society? Essay

Alcohol industry marketing reinforces the social construction through the use of stereotypes and myths about the effects of alcohol. They fatten hence the peer pressure that creates expectant fill. Alcohol advertising is the advertising of alcoholic beverages. Along with tobacco advertising, it is the most regulated form of marketing. In Sweden, alcohol advertising has been banned since the early 1970s [2]. However, with the loophole for the advertising of light beer.…

Words 690 - Pages 3

Essay on Tobacco Advertising

“The US Department of Health and Human Services in its report to congress concluded that there is no significant relationship between alcohol advertising and alcohol consumption. It did not recommend banning or imposing additional restrictions on advertising.” (Alcohol Problems and Solutions) Although it can easily be argued that alcohol is a harmful substance, it is legal, and alcohol companies have the right to advertise their product.…

Words 1185 - Pages 5

Essay about A Global Alcohol Industry

Methods Market research firms and business journalism are the primary sources for information about the global alcohol industry, and are used to profile the size and membership of the three main industry sectors of beer, distilled spirits and wine. Findings Branded alcoholic beverages are approximately 38% of recorded alcohol consumption world-wide. Producers of these beverages tend to…

Words 5093 - Pages 21

Essay on Alcoholism Nature vs Nurture Argument

In order to understand more about alcohol advertising we have to take a look at alcohol in American history, dating back to the…

Words 2767 - Pages 12