American Beverage Association Analysis

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American Beverage Association The American Beverage Association is a trade association that represents non-alcoholic beverages. Furthermore, a trade association is a group from a specific industry that is formed to represent that industry's companies and their collective interests. The main purpose of the American Beverage Association is to protect the beverage industry's interests and advance the industry. There are many different products made by the many different companies in the American Beverage Association. Products that make up the American Beverage Association consists of sports drinks, bottled water, soft drink and diet soft drinks, energy drinks, juice, and teas. The companies that make up the ABA include Coca-Cola, Peps-Cola, …show more content…
She has a plethora of experience in leadership and in the world of politics. In 2001, she was a Special Assistant to George W. Bush, and was later promoted to the Assistant Secretary for Public Affairs for the newly created U.S. Department of Homeland Security. She is a wildly respected leader, as evident by being named Trends 2014 Executive of the Year. Lastly, she has a good reputation with politicians, as she is a blogger for the Clinton Foundation, where she has written about solving the obesity problem through more activity. Other officers of Directors include Chair Roger L. Collins (Dr Pepper), Vice Chair Jeffrey Honickman (Pepsi Cola, Chief Financial Officer Mark Hammond (ABA), Secretary Amy E. Hancock (ABA), Treasurer Ralph Crowley (Polar Beverages), and Ex-Officio (Coca-Cola). These officers are at the very top of their respective …show more content…
For example, the American Beverage Association is very against a tax on sugar similar to the one in Mexico. The ABA has spent millions in fighting against taxes on sugar in local communities wishing to reduce obesity. The American Beverage Association claims that a tax on soda "will not make people healthy." In addition, the ABA is also against a ban on large drinks. They were very unpleased with the ban on the "big gulp" in New York City put in place by Mayor Michael Bloomberg. The American Beverage Association is also against the banning of brominated vegetable oil (BVO) in soft drinks. BVO is a flame retardant that has been banned in Japan and Europe. In response, the ABA claimed that BVO is "safe" and that water is also a flame
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