Best Practices In Crisis Communication

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A crisis is defined as a significant threat to operations that can have negative consequences if not managed appropriately by the affected individual or organization. In his work Best Practices in Crisis Communication, author Matthew Seeger brings forth ten best practices that institutions should apply to achieve effective communication when a crisis does occur. Of these practices three were executed quite effectively by Chipotle in response to the public reaction to the crisis; communicating with compassion, listening to the public’s concerns, and remaining open and honest in one’s communication. Successful execution of these strategies by the company, allowed them to temporarily rebuild their reputation. In health crisis matters, it is
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