Bicycle Rhetorical Analysis

Words: 363
Pages: 2

From the very beginning of the sales pitch, it is clear that Victor Riders are greater than average. Victor: the very name itself, implies that the consumer has accomplished a great feat. They are the achievers; the skilled, the courageous. Realistically, these honors would not be obtained simply from the purchase of a bicycle, though it is this illusion that is crucial to the sale. Additionally, the word “best” is mentioned four times in this one advertisement alone, which is four-hundred percent more prominent than any other word depicted. It appears that anything short of a Victor Bicycle simply would not satisfy the finest of customers, which, of course, the audience is, with a desire for outstanding performance, longevity, and quality. Evidently, there really isn’t any other option. …show more content…
After all, what better enticement is there than physically viewing the product with one’s own eyes? A detailed illustration leaves little to the imagination, and confirms the promises held within the alluring, introductory literary claims. However, the illustration is not the only visual attraction. Alongside the picture are a few sneaky, subliminal messages. To begin with, the bicycle rests on an uneven terrain. This implies that a Victor Bicycle can withstand even the most challenging of obstacles with ease. Furthermore, the Victor Bicycle is shown to the customer on its right side. This suggests that the owners of this bicycle, which is meant only for the best, are themselves members of the right, or correct,