Canada TV Essay

Submitted By zhoumy0802
Words: 6940
Pages: 28

MarketLine Industry Profile

Broadcasting &
Cable TV in Canada
April 2014
Reference Code: 0070-2016

Publication Date: April 2014

WWW.MARKETLINE.COM
MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS NOT T O BE PHOT OCOPIED

Canada - Broadcasting & Cable TV
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013
Page | 1

EXECUTIVE SUMMARY
Market value
The Canadian broadcasting & cable tv market grew by 5.2% in 2013 to reach a value of $7.5 billion.

Market value forecast
In 2018, the Canadian broadcasting & cable tv market is forecast to have a value of $9.8 billion, an increase of 30.7% since 2013.

Category segmentation
Tv ad vertising is the largest segment of the broadcasting & cable tv market in Canada, accounting for 46.1% of the market's total value.

Geography segmentation
Canada accounts for 3.5% of the Americas broadcasting & cable tv market value.

Market rivalry
Recent strong market growth, with only some deceleration seen in 2012, alleviates rivalry to an extent.

Canada - Broadcasting & Cable TV
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013
Page | 2

TABLE OF CONTENTS
Executive Summary..........................................................................................................................................................................2
Market value ..................................................................................................................................................................................2
Market value forecast...................................................................................................................................................................2
Category segmentation................................................................................................................................................................2
Geography segmentation ............................................................................................................................................................2
Market ri valry .................................................................................................................................................................................2
Market Overview ...............................................................................................................................................................................7
Market definition............................................................................................................................................................................7
Market analysis .............................................................................................................................................................................7
Market Data........................................................................................................................................................................................8
Market value ..................................................................................................................................................................................8
Market Segmentation .......................................................................................................................................................................9
Category segmentation................................................................................................................................................................9
Geography segmentation ..........................................................................................................................................................10
Market Outlook…