Case Study Chipotle

Words: 229
Pages: 1

This article shows Chipotles struggle in finding organic produce and livestock that has not been chemically enhanced. Although the past couple months, Chipotles profits have plummeted due to the E. coli outbreak, their stock is actually down twenty two percent. Could all of Chipotles chain close own due to this E. coli break out?
Chipotle has done an excellent job in trying to find fresh produce around the country, resulting in them receiving produce from over fifty independent farmers. The article describes how much of a struggle it is because there is an increased risk of contaminated produce. Their main challenge is “securing a reliable flow of responsibility grown products with fewer chemicals and no antibiotics. This shows the effects