Features of the company are roadside assistance, life insurance in covered motor vehicle accidents, travel assistance and many more. Even better, the cost of the product is lower than services rendered through the product. Although this is a direct sale agency, you earn no money from sales only referrals of new customers, which walks a fine line in many definitions, but this company has a proven success rate and structure to where, by sales you earn more than amount service for sale. For example, you’re an associate making a sale to a new client/customer, they start coverage for $40, within that week your paid $80 for that sales based on a membership agreement. It’s multi-level marketing where you earn through a down line scenario, so this new client will you money based on their sales. I think multi-level marketing is the way to go independent sales. High level executives oversee products and sales cost and were actually able to outsource the entire marketing and advertising department, to anyone; and I stress anyone who is willing to work and earn a living. There is no gender bias, criminal record recount or age barrier to keep people from earning with this program. It is service to disenfranchised people who feel jobs aren’t available, they can do this with a little effort, therefore helping the community, by not utilizing a huge Ad Agency and using community word of mouth to advertise, people can learn to make money using a service that has been in practice since 1926. 
In a SWOT analysis the company had way more advantages than disadvantages and most were pretty core competencies with sustainable strength.
STRENGTH: earn great returns, provides great service, reliable