Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. Coca-Cola was originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. He found brilliant and innovative ways to introduce them to this exciting new refreshment. Candler gave away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. He sent 12 of them to Candler, who responded without enthusiasm. Five years later, Benjamin F. Thomas and Joseph B. Whitehead, two young attorneys from Chattanooga Tennessee, believed they could build a business around bottling Coca-Cola. In a meeting with Candler the two attorneys obtained exclusive rights to bottle Coca-Cola across most of the United States for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. The business was growing fast; the three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators and they look for a new design for the product. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic…
investment, competition profile and the future plans of the Coca-Cola companies as well as focus on the statistical analysis of its market performances. ii. Mission & Vision f) Mission g) Vision h) Culture i) Philosophy j) Plan
Coca-Cola was created by Dr. John Pemberton in 1886 and growing fast. In 2008, it has been operated in more than 200 countries and produced almost 450 brands. 1 However, the world is challenging and changing today. The coca cola company recognize it and realize the trends and forces…
This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include:
• Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey.
• Leverage the company…
“Coca-Cola Gets Taste for Chinese Herbs”
This article, “Coca-Cola Gets Taste for Chinese Herbs,” basically states that the company of Coca-Cola is working with the Chinese Academy of Medical Sciences to produce a medicine-based drink.
Using the Themes of Geography, this article can be analyzed. Location tells us the position on the Earth’s surface. This project is mainly taking place in a lab located in Beijing. Place tells us the physical and human characteristics found in a location. The…
Have you ever known every second of every day, people everywhere 13,000 of them pops open a coca cola product? First how was the world most valuable product discovered? Next Coca Cola gain worldwide growth. Lastly how this brand refreshed the world with its great refreshments. Coca Cola is the most valuable product discovered, therefore it has gained worldwide growth, and Coca Cola has refreshed the world with different varieties of refreshments.
The world’s most valuable product was…
as a guide on how to handle different situations that may arise, such as obtaining competitors information and insider trading.
The Coca-Cola Company (Coca-Cola) is known for manufacturing, distributing and selling carbonated soft drinks through restaurants, stores and vending machines in all over the world. Coca-Cola is one of the world’s largest manufacturers and distributors of beverage products. The organization has operations in over 200 countries and selling on average…
Coca-Cola was first originated in 1886 by Dr. John Stith Pemberton. (“Company history”) This soda fountain beverage that Dr. Stith created is one of the world’s most recognized products. This company is a multi-billion dollar business that sells over 3,500 products worldwide and has operations in over 200 countries. (“Our company”) This company has been in business for over 127 years and somehow continues to report increased…
The Coca-Cola Company
5 December 2012
Professor Lucia Cotroneo
University of Maryland University College
There are many global corporations that market and sell their products all over the world but very few companies are globalized like The Coca-Cola Company. The Coca-Cola Company is the envy of all companies that seek the globalization of their products and brands. Coke can be found in almost every country in the world and is…
Kingston University Pre-Sessional Course 2013
Compare, contrast and evaluate the successful marketing between Coca-Cola and Pepsi
Submitted by: LE HUU NGHI – K1337463
Submission date: 09.08.13.
Word count: xxx words
Marketing is becoming one of the most crucial elements of success in most companies all over the world. According to the Charter Institute of Marketing (CIM, 2009)…
Product | Coca-cola is a product which can be used by anyone world-wide no matter what age or gender. It is a carbonated soft drink that seems quite strong for many people, but is bought by many to quench their thirst on a hot day or is simply given out with a combo at your local fast food places. This drink was the invention of John Pemberton, an Atlanta pharmacist. Coca-cola’s valuable brand came out with several other drinks such as Diet Coke, Fanta, Sprite, Coca-cola Zero, vitamin water…
Coca-Cola was invented by Dr John S Pemberton on the 8th of May 1886 in Atlanta, Georgia. Today, they have come a long way from just selling coke as a beverage. The company clearly implies in their mission and vision that they strive to achieve and make a difference wherever they engage.
Identify the innovation issues.
The main issue that will be faced is that the existing machines will have to be replaced as Coca-Cola currently is dispensed by a machine that dispenses several types of soft drinks…