Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. Coca-Cola was originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. He found brilliant and innovative ways to introduce them to this exciting new refreshment. Candler gave away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. He sent 12 of them to Candler, who responded without enthusiasm. Five years later, Benjamin F. Thomas and Joseph B. Whitehead, two young attorneys from Chattanooga Tennessee, believed they could build a business around bottling Coca-Cola. In a meeting with Candler the two attorneys obtained exclusive rights to bottle Coca-Cola across most of the United States for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. The business was growing fast; the three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators and they look for a new design for the product. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic
Coca-Cola was first originated in 1886 by Dr. John Stith Pemberton. (“Company history”) This soda fountain beverage that Dr. Stith created is one of the world’s most recognized products. This company is a multi-billion dollar business that sells over 3,500 products worldwide and has operations in over 200 countries. (“Our company”) This company has been in business for over 127 years and somehow continues to report increased…
This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include:
• Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey.
• Leverage the company…
as a guide on how to handle different situations that may arise, such as obtaining competitors information and insider trading.
The Coca-Cola Company (Coca-Cola) is known for manufacturing, distributing and selling carbonated soft drinks through restaurants, stores and vending machines in all over the world. Coca-Cola is one of the world’s largest manufacturers and distributors of beverage products. The organization has operations in over 200 countries and selling on average…
Have you ever known every second of every day, people everywhere 13,000 of them pops open a coca cola product? First how was the world most valuable product discovered? Next Coca Cola gain worldwide growth. Lastly how this brand refreshed the world with its great refreshments. Coca Cola is the most valuable product discovered, therefore it has gained worldwide growth, and Coca Cola has refreshed the world with different varieties of refreshments.
The world’s most valuable product was…
Kingston University Pre-Sessional Course 2013
Compare, contrast and evaluate the successful marketing between Coca-Cola and Pepsi
Submitted by: LE HUU NGHI – K1337463
Submission date: 09.08.13.
Word count: xxx words
Marketing is becoming one of the most crucial elements of success in most companies all over the world. According to the Charter Institute of Marketing (CIM, 2009)…
The Coca-Cola Company Struggles with Ethical Crises
Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced.
Coca Cola is one of the largest international beverage companies. It is renowned by its brand name and working in more than 200 countries. Coca Cola has different brands under its name along with PowerAde, Minute Maid, and Dasani water. This company has excelled over the last ten years; however, in recent decades…
“Coca-Cola Gets Taste for Chinese Herbs”
This article, “Coca-Cola Gets Taste for Chinese Herbs,” basically states that the company of Coca-Cola is working with the Chinese Academy of Medical Sciences to produce a medicine-based drink.
Using the Themes of Geography, this article can be analyzed. Location tells us the position on the Earth’s surface. This project is mainly taking place in a lab located in Beijing. Place tells us the physical and human characteristics found in a location. The…
Coca-Cola was invented by Dr John S Pemberton on the 8th of May 1886 in Atlanta, Georgia. Today, they have come a long way from just selling coke as a beverage. The company clearly implies in their mission and vision that they strive to achieve and make a difference wherever they engage.
Identify the innovation issues.
The main issue that will be faced is that the existing machines will have to be replaced as Coca-Cola currently is dispensed by a machine that dispenses several types of soft drinks…
43717873 or s4371787
Summary---case study part
As the world’s most valuable brand based on Interbrand’s best global brand study of 2011, Coca-Cola is the one of the best case study in terms of creating value. To start with a data shows the annual net sales of Coca-Cola in 2004 were flat, even though the company did a series of reorganizations, Coca-Cola had failed to spur growth. When the company got into terrible trouble, Neville Isbell had had to get back to the CEO position from his retirement…
This is a strategy that is investing into business organisations and sectors of the business which grow faster than their peers. The benefits of these are usually in the forms of capital gains rather than dividends. An example for this will be Coca-Cola launched Diet Coke Sweetened with Splenda which was a product development. This was a new product which is still in the soft drink market which means it has made an increase in market potential.
This means that the newer products…