Creative Industries and Higher Education Essay

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Department for Culture, Media and Sport
Creative Industries Division

Developing Entrepreneurship for the Creative Industries

Making the case for Public Investment


Developing Entrepreneurship for the Creative Industries

Foreword by James Purnell MP, Minister for Creative Industries and Tourism and Chair of the Creative Industries Higher and
Further Education Forum

In 1998 and again in 2001, the Department published a Creative Industries
Mapping Document which allowed for the first time the size, scope and impact of the sector to be fully appreciated. Since then, the significance of this dynamic sector to the growth of the UK economy and the importance of ensuring its sustained development have become increasingly recognised.
One of the key factors behind the success of the sector is the role played by our educational institutions in developing a constant supply of creative and innovative graduates who form the backbone of the sector and help consistently to re-invent it. We know that the Creative Industries is one of the most highly qualified sectors with around 43% educated to degree level or above, and the figure is even higher for some sub-sectors.
The Creative Industries are characterised by large numbers of small, micro businesses and sole traders with a relatively small number of larger organisations and self-employment, entrepreneurship and business start-up are significant career choices for many of those working in the sector. Similarly, many will develop ‘portfolio’ careers, juggling several part-time positions along with freelance work. So it’s important that graduates leave creative arts, design and media courses in further and higher education with the skills, attitudes and competencies that will allow them to successfully forge a career in the sector.
The Entrepreneurship Task Group, chaired by Dr Marilyn Wedgwood, has put forward a set of recommendations for action to increase the capacity and improve opportunities for entrepreneurial learning in HE and FE and I am pleased to announce that these recommendations will be taken forward by the National Council for Graduate Entrepreneurship and the Department’s Creative Economy Programme.
The Programme aims to create the best framework to support the innovation, growth and productivity of the creative industries, so that Britain may become the world’s creative hub.
I would like to thank Marilyn and her team for their thorough and extensive work on this important agenda and for delivering these clear, focused and timely recommendations which will be used to inform future policy development.

The role of Higher and Further Education


Department for Culture, Media and Sport
Creative Industries Entrepreneurship Task Group


Dr Marilyn Wedgwood

Manchester Metropolitan University (MMU)

Pro Vice Chancellor and Director of
External Relations


Gaynor Richards

Department for Culture, Media & Sport (DCMS) Higher and Further Education
Development Manager


Patricia Ambrose

Standing Conference of Principals (SCoP)

Executive Secretary

John Baker

Department of Trade and Industry (DTI)

Assistant Director, Management
Leadership & Skills Unit

Stuart Bartholomew

The Arts Institute at Bournemouth


Prof Ron Cook

University of Salford

Associate Dean, Academic Enterprise,
Faculty of Arts, Media & Social Science

John Cowan

Department for Education & Skills (DfES)

Higher Education Directorate

Amy Donnison

Department for Culture, Media & Sport

Project Officer, Creative
Industries Division

Owen Fernandez

Department for Education and Skills

Higher Education Directorate

Michael Harris

National Endowment for Science, Technology and the Arts (NESTA)

Research Manager

Prof Lee Harvey

Sheffield Hallam University

Director, Centre for Research & Evaluation

Kirsty Leith

Department for Culture, Media & Sport

Education & Skills Manager,
Creative Industries Division

Andy Lovatt

North West Development Agency (NWDA)