Unit #1 IP
"Health and Wellness"
The name that I have chosen for my organization is "Health and Wellness". Health and Wellness is a health care
organization that meets the needs of everyone. We treat minor and emergency needs, from cuts and boo-boo's to
broken bones and illnesses (www.cornell.edu/strategicplan.org). No one will ever be turned away for any reason. We
accept cash, credit and insurance. Payment is expected at the time of your visit depending on your financial situation.
For those customers that are living on a fixed income, we have a sliding scale to meet your financial needs. Those
who are unemployed and have no other means of support, we offer a charity program that collects donations from the
community and other charities to cover all costs of treatment.
We at Health and Wellness understand that many people have fell on hard time with the economy being down. Many
can not afford the cost of a office visit, this is why we have tried our best here at Health and Wellness to cover all
aspects of the financial department to assure no customer will ever be turned away.
By making these accomidations avaliable for a wide variety of customers as well as their families, there will be many
new faces joining our facility This in return will generate a larger revenue with a majority of that revenue increase
coming from those that are new to the practice.
The customers have needs and expectations for their health care organization. Customers want a reliable,
experianced and trust worthy physician that they can trust with their lives and their families lives
(www.healthaffairs.org/content.html). They expect to be treated with care, respect and have that honesty in the
relationship. In this area there would be all different walks of life as customers. There would be the rich & wealthy, the
middle class typical working person & living pay-check to pay-check and then there are the unemployed & no means
of an income those are usually the homeless or those living in a shelter. The main purpose of this organization is to
help those in need even if they are not able to pay for the services rendered, to help others less fortunate. No matter
who you are or where you come from, everyone needs to have access to medical attention. That is why we are here to
help all others.
I would like to see this organization succeed to its fullest potential. From there we could possibly open more locations
in other cities. I would like to help as many people as I possibly can, I understand how hard it is…