Essay on General Motors

Words: 1345
Pages: 6

General Motors was founded in September of 1908 by William Durant during a time that there were less than 8,000 in the United States. Durant was already known in Flint, Michigan for his horse drawn vehicles. “At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.”(History & Heritage-Creation,” 2014) General Motors set the tone in the automobile industry with design, production and marketing. “With the philosophy and strategy of “a car for every purse and purpose,” and a series of landmark innovations that changed the automobile itself, GM’s vehicles went beyond transportation, becoming statements and …show more content…
Being a strong teams helps them to be cohesive as a company.
General Motors targets the global customer or the diverse people, meaning they have no set type of customer. Their customer range is very diverse. They want to make a person from San Paolo to feel just as happy with a purchase from them as a person in Detroit would. General Motors focuses on bringing their customers innovation as well as reliability. The prices of their vehicles vary so that it’s affordable to every economic class. For example, a consumer can purchase a small new Chevrolet for around $13000 while another consumer can purchase a luxurious Cadillac Escalade for $70000. Regardless of the price General Motors has put their innovative engineering on both vehicles. Not only with the US brands but with their foreign brands such as Opel and Vauxhall as well. General Motors is stepping up it’s communication strategy and utilizing social media. Social media such as Facebook, Twitter and Instagram are very important to consumers in this day and age because this is a technology driven world. Social networking can make a business better but it can also show a company’s flaws. It allows companies to engage with their customers and potential customers in a different way than before. It’s also a way to reach a lot more people, for example, General Motors has almost 575,000 likes on Facebook. Consumers now have the option to publicly praise or criticize General Motors