Gold Standards Advertising

Words: 931

Pages: 4

Open Document

The Gold Standard Advertisements are produced by a company with a main objective of getting their product or whatever they are advertising to sell. There are numerous methods of targeting an audience in which the product is manufactured for. Advertising is a strategy designed with the concept of encouraging a purchase, repurchasing, and recommendation through brand loyalty. Optimum Nutrition, a major supplement brand for men’s fitness dietary needs, has created an advertising image of an muscled man lifting weights wearing the Optimum Nutrition brand with the company’s stack in the background telling men “To Upgrade Their Performance”. This ad is not only designed to get their product noticed in the male fitness guru market but to cast aspersions on other fitness …show more content…
By using a good looking fit male in this advertisement it gives the product the image men want. There is no hidden message in this ad. It portrays the idea that if you use their products that you can look and lift exactly like the man you see in the magazine. The ad is simply appealing to the ethics of men. It is convincing men of the credibility of Optimum Nutrition. This ad assumes that men are using supplements not made by Optimum Nutrition. Therefore, before building the credibility of Optimum Nutrition supplements, they need to attack the ethos of other brands. They do this by claiming that any supplement not produced by Optimum Nutrition will make a man not meet “the gold standard” and only Optimum Nutrition has the ability to remedy this. Furthermore, the ad features a man lifting what appears to be heavy weight by showing the veins in his arm and a shiny sweat glisten on his arms. In essence, the ad is saying that Optimum Nutrition supplements can do things to “upgrade your performance” and anyone using another brand needs to

Nike's Influence On Pop Culture

Nike has perfected the art of advertising by finding the right formula of different ad styles. The point of the paper is to show how Nike uses unorthodox ways of advertising their products, as well as how it has grown as a result of it. I also look at how Nike’s dominance has made a gold standard of athletic wear in pop culture. Right away I wanted to analyze Air Jordan and its impact on Nike’s brand along with the source of its popularity in pop culture. I looked at other topics that involved celebrities…

Words 266 - Pages 2

Essay on Verizon FIOS

Neo Huang 6th/ 7th period November 11th, 2013 Verizon FiOS Analytical Paragraph Verizon FiOS is a high speed television, internet and phone service. In large, bold letters, the advertisement says that the service is $89.99 per month, and in small print it says that that price does not include taxes, fees, equipment, or the RSN fee. The advertisement for this service was primarily targeted at adults around 30 to 50, with children. The advertisement uses several persuasive techniques and…

Words 382 - Pages 2

global citizenship Essay

branding, and made simple exotic. Mr. Nichol, who died on Sunday at age 73, was a trailblazer in the marketing world for revolutionizing the lowly grocer’s house brands, transforming them into affordable luxuries, and using his folksy style in advertising to turn his products – and himself – into household names. The model worked so well that today, private labels account for about $9.4-billion, or 30 per cent, of Loblaw’s annual sales, significantly higher than the North American retail average…

Words 951 - Pages 4

Management and Strategy Tactics Kpi Essay

technique and promotional goals Use different medium of advertising and also introduce some new electronic gadgets Create a link between 100 people and have a talk about our events Sale of 120 tickets within 30 days Customer Goal Strategy Tactics KPI Increase featuring Create two categories in customers a) Gold customer: -Regular and who paid for VIP ticket b) Normal customers : - With normal tickets a) Special arrangements for Gold customers b) Create different list and separation in…

Words 1068 - Pages 5

Ethical Issues Faced By Canadian Companies

invulnerable to this public ethical dilemma issues as well. They also experiences situations that resulted in the mishaps like the American Companies. Let’s take an example of Bre-X Company, they misleadingly announced to have found World’s largest Gold deposit in Indonesia. The key points of the ethical dilemma of the Canadian companies are - overlooking the responsibility to be sincere with its customers - Disappointment towards offering a contented working environment - Failure to sticking…

Words 2675 - Pages 11

Essay on What Is Luxury?

different one must always take a risk. In the 1970’s Burberry had an unfortunate downturn, when their brand image was destroyed by the “Chavs”. The “Chavs” are considered to be young with a high school education, who usually wears ‘baggy tracksuits, clunky gold jewellery, and anything and everything with the Burberry Check’ (Thomas 2007). Burberry took a risk and hired Christopher Bailey as their new creative director, as well as changed their target audience from a more mature consumer to a much younger…

Words 3075 - Pages 13

The Gap Model in Service Essay example

Customer-Driven Service Designs and Standards Gap 2 Company Perceptions of Consumer Expectations…

Words 2631 - Pages 11

Essay about Bow Chicka Wow Wow

[pic]John D. Rockefeller was the founder of the Standard Oil Company. In 1879, he created a trust in an effort to gain more control of the oil industry. The creation of the trust allowed Standard Oil Company to take over more companies in the oil refining industry, creating a monopoly. In 1890, the Sherman Antitrust Act was passed by Congress to ban trusts. The act prohibited contracts made "in restraint of trade," but it did not define what this meant. The Standard Oil Company continued its monopoly in the…

Words 3322 - Pages 14

Client Brief Essay

over. Harley does not promote functional benefits like power and performance; advertising messages portray the emotional connection between brand and rider. Brand Insight from Loyal Customers “I love everything about a Harley. From the bike and clothing to the people you meet when riding and the instant friends everywhere you go.” “When you ride a Harley you feel a Harley. When you ride a (Honda) Gold Wing, you don’t feel anything. The Harley engine has a soul. And a lot of import bikes…

Words 959 - Pages 4

Morobe Mining Joint Ventures: Human Resources Services

Ventures (PNG) Human Resources Services. Chosen Area: Career management Services: Dealing with complaints Implementing new legislation and laws Mentoring and coaching WH&S , pay role i.e. leave entitlement Recruitment/ advertising Training for possible advancement Strategic and Operational Plans: Valuing our employees: By making all employees aware of our company goals and rewarding them when goals are met with either bonuses or awards. As well as having an environment…

Words 1242 - Pages 5