Google: Google and Google the Google Essay

Submitted By Kevin197
Words: 1003
Pages: 5

GOOGLE The Google company was created in 1998 by Larry Page and Sergey Brin and they worked on establishing this company was made in 1996 after when they first met at Stanford 1995. Together, Brin and Page own about 16 percent of the company's stake. In 1996 they built a search engine (originally named BackRub) that use links to determine the importance of individual web pages. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004.They got the Webby awards :Technology achievement and people’s Choice in 2000 . In 2006, the company moved to its headquarters in Mountain View, California. Larry Page is the company's CEO right now. Google provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. In products and services, for advertising they have Google Analytics allows website owners to track where and how people use their website. Google's Ad Words allows advertisers to display their advertisements in the Google content network and Google Ad Sense, allows website owners to display these advertisements on their website, and earn money every time ads are clicked. For search engine they have Google Search, a web search engine, is the company's most popular service. One of the more controversial search services Google hosts is Google Books. They also have others popular services which provide lot of goods like Google Search Appliance, targeted toward providing search technology for larger organizations. Google Apps ,Gmail and Google HYPERLINK "http://en.wikipedia.org/wiki/Google_Docs"Docs, are another primary Google enterprise service offering. Additional Google enterprise offerings include geospatial solutions (Google Earth and Google Maps); security and archival solutions (Postini); and Chrome books for business and education (personal computing run on browser-centric operating systems). Google Translate is a server-side machine translation service, which can translate between 35 different languages and lot of others service and app for phone and electronic devices.

In the first line from Letter to Shareholder of Google, they say that throughout their evolution, from privately held start-up to large, publicly listed company, they have managed Google for the long term-enjoying tremendous success as a result, especially since their IPO in 2004. They never expected that Google would have such significant impact, and this process has made them even more impatient to do important things that matter in the world which has come true for the past 10 years. Their goal is to create technology products that enrich millions of people’s lives in deep an meaningful ways. When they went public, they created a dual-class voting structure. Since the year of 2004 till 8 years later, their clear, well –publicized expectations which were established for investors had came up with tremendous benefits as the result. Their type of dual-class governance structure is now somewhat standard among newer technologies. They believe that they would have more chance to succeed if they concentrate on the long term because technology products often require significant investment over many years to fulfill their potential. The Google company wants to ensure that their corporate structure can sustain those efforts and their desire to improve the world. On April 12,2012 they announced plans to create a new class of nonvoting capital stock, which will be listed on NASDAQ but there were still some people who opposed this structure at the start, would not support this change because there are other companies who have been very successful with more traditional governance models. But after careful consideration, they decided to go on the old plan they made which is in the best interests of Google, their shareholder and…