Marketing Definition Essay

Submitted By DEBRYER
Words: 789
Pages: 4
Open Document
Defining Marketing
May 14, 2013
Garnesha Beck, Facilitator

Defining Marketing For any growing business marketing is a very important tool. In business it is a good investment. The area of marketing in any business has been proven to pay for itself. Because of a shortage in research and resources, time, and the understanding of its abilities, marketing is frequently understood. Marketing can be helpful for any business if it demonstrates how well the business is doing on each task. Also, how the business satisfactory produce products in its own way instead of the same as its competitors. In this paper will be other discussions. It will discuss a personal definition of marketing and definition from other sources, the importance of marketing in organizational success, and provide examples to support them.
Personal Definition of Marketing Marketing in my opinion is the advertisement of a product or service to entice potential consumers to purchase that product or service. I think that advertising is a great way to introduce individuals to products and services, especially if they are not already a consumer of that business. For example, Verizon Wireless dispenses advertisements at least once or twice a week on television. The most recent phone service plans and products are shown in the advertisement. Also the advertisements introduce ways for potential customers to get their service at a low rate and by signing a new contract with the company they will receive a new phone of their choice.
The Second Definition of Marketing The textbook received for Marketing 421 describes marketing as the movement, set of creations, communicating, exchanging, and delivering of offerings that have value to potential clients, partners, customers, and society in general (Armstrong and Kotler). For example, Target is a well know company that offers a cheaper price on products and services sold to consumers at a lower price than competitors. By selling their merchandise at an inexpensive price and matching prices with their competition who may offer specific products cheaper than Target, the business can continue to provide the cheaper products that the customers are demanding.
The Third Definition of Marketing The third definition obtained describes marketing as a management process during which products and services transfers from an idea to the customer. Marketing entails organization of four elements called the four P’s: (1) proof of identity, assortment, and the promotion of a project, (2) price determination, (3) distribution channels that reach customers, and (4) development of a good promotional strategy (Business Dictionary, 2011). For example, the four P’s can be comprehended in price, development, implementation, and distribution of the strategies for the product in question.
Importance of Marketing Nearly every business understands the significance of marketing to their company and how marketing occupies a huge role in determining the success of their company. One of the main challenges businesses in the corporate world face is maintaining competition with competitors. A good marketing strategy is necessary for all businesses. To keep consumers coming back for more, businesses usually include marketing strategies such as branding, obtaining new consumers, and influencing the behavior of the other competitors. Marketing efforts put
Show More

Related Documents: Marketing Definition Essay

Defining Marketing

Defining Marketing Paper The business of marketing is taking an already existing product and advertising it to reach a specific target audience. Marketing is defined by the online Business Dictionary as a “management process through which goods and services move from concept to the customer” (Business Dictionary). The Merriam-Webster dictionary defines marketing as “the process or technique of promoting, selling, distributing a product or service” (Merriam-Webster). My own definition of marketing…

Words 759 - Pages 4

Defining Marketing

Defining Marketing MKT/421 Defining Marketing Marketing holds a high level of importance in the business world because it determines the growth and success of a profit or non-profit business. Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer—not only those who buy and sell directly, wholesale and retail, but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process…

Words 1065 - Pages 5

Defining Marketing Essay

Defining Marketing La Monica Austin University of Phoenix MKT/421 Dr. Harry Caldwell April 9, 2013 Abstract Marketing is a vital tool for any developing business. Marketing is a worthy asset for organizations. In this area, marketing has proved to provide for itself inside any industry. However, marketing is frequently misconstrued, due to lack of study, time, funds, and the knowledge of its prospective. Marketing is an effective strategy for every industry if it displays what undertaking…

Words 894 - Pages 4

Defining marketing Essay

Defining Marketing Marketing is defined as ‘performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.’ (Kotler & Keller, 2012) Similarly, marketing is ‘about identifying and meeting human and social needs’ (Perreault, Cannon, & McCarthy, 2011). I think of marketing as a process of combining a company’s vision with their customers’ likes in…

Words 722 - Pages 3

Defining Marketing Essay

Defining Marketing Lena Pete MKT/421 Marketing Monday, December 17, 2012 Professor Niesce Upshaw Defining Marketing Marketing is everything and is an essential part of people’s daily lives. It is seen the moment you turn on your television, as you drive down the highway and view billboards, its apart of advertisement with every product we sale. When I think about marketing, I think marketing is the must have of business. It has creative control to brand a product where the consumers…

Words 840 - Pages 4

Essay On Defining Marketing

Defining Marketing April 1, 2013 Mkt/421 Shannon Peterson Marketing is one of those variables which cannot be overlooked. Marketing plays a major role in how to reach consumers or how to target a certain market. An organization which sells goods or services invests large amounts of their resources in marketing in order to discover how they can best market their product. This paper will define marketing, give a personal definition of marketing from the writer of this papers point of view…

Words 809 - Pages 4

Defining Marketing Essay

Defining Marketing MKT/421 Defining Marketing Since a long time marketing has been an important part of businesses. Anyone can search through the many hundreds of books written on the subject to try to locate the definition. Today, we could just search the internet to see how it is defined. Marketing is defined in many different ways. Some definitions will focus more on what marketing means to an organization. Though there are many different ways to define marketing, the definition should…

Words 689 - Pages 3

Defining Marketing Essay

Defining Marketing Krystal Downs 421 April 17, 2014 Walter Crockett Defining Marketing Marketing is the activity, set of institutions and process for creativity, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (“American Marketing Association”, 2013). My definition of marketing is a discussion of services and products being sold to people. The people are the reason that a product is being sold. On the other hand, Kolter…

Words 787 - Pages 4

Essay on Defining Marketing

Defining Marketing MKT 421 Defining Marketing According to the “American Marketing Association” (2012), “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Definition of Marketing). Marketing is also defined as “performance of activities that seek to accomplish an organization’s objectives…

Words 805 - Pages 4

Defining Marketing Essay

Defining Marketing Definition of Marketing According to Kotler (2000), the term marketing can be defined as being a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. But as Cooke et al. (1992) state, definitions of marketing change as a result of environmental changes, or because our knowledge of the subject improves, or indeed through a combination of these two reasons.…

Words 3964 - Pages 16