The profile for the typical Pegasus customer consists of the following geographic, demographic, and behavior factor
Pepper Lunch is starting to consider expanding their business in USA. Because the concept is brand new for USA; they believe the more diverse the population, the better success they will have and marketing will play an important role in achieving that.
2.1 Market Summary
Pepper Lunch’s international operations are managed by Suntory F&B International,
based in Singapore. They have already successfully expanded the franchise into countries like,
South Korea, China, Taiwan, Malaysia, Australia, Indonesia, Thailand, Singapore, Macau, and
the Philippines. They possess fair amount of information about different types of markets and
MKTG522 INVISIBLE LEASH 4
Finally, an implementation plan is included to guide the Invisible Leash to market. The implementation plan contains a time table to convey the “who, what and when” of events need take place. The implementation plan also assigns the responsibility to the Chief Marketing Officer as well as identifies possible risks and their contingencies.
Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.
You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or