Marketing Plan: Final Paper

Words: 6519
Pages: 27
Open Document
Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and …show more content…
Current trend in the market is that people prefer environment friendly things (American Pet Products Association, 2010). Allergy Be-Gone uses environment friendly ingredients and can capture this edge by proper marketing. Main threats include large established pet care companies such as Hartz. They are already manufacturing related product and can easily launch a similar product at a much lower price because of economies of scale effect.
Marketing Research Approach Just like all other products, marketing will play a vital role in the success of Allergy Be-Gone. Marketing strategy will be defined and designed based on market research. Marketing information systems (MIS) will be used to design the marketing plan. Use of Marketing Information Systems will allow the marketers to properly plan each and every activity of the marketing plan. It will also enable them to keep an eye on the execution of marketing plan. Information collected through MIS is organized and more useful than traditional information collection. Information is collected through different techniques such as questionnaires and customer surveys. Constant monitoring is done through analysis of customer feedback. Marketers will decide how will they market the product based on information collected and then its progress will be monitored constantly through customer feedback. The constant information collection and analysis can also be
Show More

Related Documents: Marketing Plan: Final Paper

Final Marketing Plan Paper

Final Marketing Plan Paper MKT/421 Team B January 21, 2015 The Michael Kors Smart watch is designed to attracted men and women so there will be two different types that will feature the same benefits. The Michael Kors smart watch will feature three watches each for men and women that will have every single phone operating system tied to it. The three watches will be the same they will just be different color. The three different colors will be white, black and rose gold. The watch…

Words 6534 - Pages 27

Plan: Marketing Plan Essay

Final Project MRKT306 Principles of Marketing Choose a company to analyze the marketing mix. It can be a local company or a national company. If you’re thinking of starting your own business or you know someone who is, you’re welcome to do this project on that idea, but please see me about it first. You'll be required to submit the first part of this plan in Week 1, so start thinking about this right away. A good term paper involves such factors as creativity, logical rigor, personal insights…

Words 989 - Pages 4

What Are The Issues Of Social Responsibility In Business

Location: COURSE INSTRUCTOR/CONTACT Professor: Dr. Tony Fattal (no office: contract faculty member) Telephone: (416) 464-2291 E-Mail: tfattal@sympatico.ca CALENDAR DESCRIPTION Examines issues of social responsibility in business and how marketing theory and techniques may be used to promote more environmentally and socially conscious business practices. Prerequisites: 1) For students in an Honours program, 72 credits, including AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005)…

Words 1483 - Pages 6

Principles Of Marketing

Fall 2013 | | SEMESTER MARKETING PROJECT (300 pts; 30% of course grade) The MKT 331 Course Paper should be at least complete 8-pages (minimum not including title page and references, no more than 12 pages). Format and specifics are provided below. **There is an automatic 30% deduction for the paper if these structural requirements and minimum paper length are not met. If your paper is found to have been used previously or used from a previous course, your course paper will not be accepted and…

Words 1175 - Pages 5

Essay on Syllabus Quiz

Andrea Oropeza MRKG 2374 Syllabus Quiz 1). What date is the Final Exam? There is no final exam. The final exam will be the final Case Study assignment due May 13 2015 by 11 P.M. 2) What is the last date for students to drop this course? Last day to drop 3/24/15 3) What is the policy of the instructor about late work? Can assignments be sent in via email? Late assignments will not be accepted and no will not be allowed to be turned in via email. 4) What grade(s) might you receive if you stop…

Words 374 - Pages 2

Essay about MKT 447 Week 5 Final Exam

The file MKT 447 Week 5 Final Exam includes the right answers on these questions: 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart, satisfied customers explain why…

Words 440 - Pages 2

Mkt421 Marketing Mix Paper

Marketing Mix Paper Brian Morales MKT 421 October 15, 2012 Kim Houseman Marketing Mix Paper Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own…

Words 1349 - Pages 6

Essay about Channels of Distribution

Report. This is a graduate level research paper complete with analysis and evaluation of your findings. Your project should be written in 3rd person (no first person such as ‘I recommend’) and should focus on one of the…

Words 1119 - Pages 5

Syllabus: Term Paper

examination. Evaluation and Grading: A weighted course average will be calculated using the following weights for assignments: Highest score on Exams 1-3 25% Second highest score on Exams 1-3 25% Participation 10% Term Paper 15% Final Exam 25% 100% Grades will be earned according to the following scheme: 90-100 A 80-89.99 B 70-79.99 C 60-69.99 D Below 60 F Exams: The exams will allow the student to demonstrate…

Words 762 - Pages 4

MGT 448 Syllabus Essay

SYLLABUS MGT/448 Global Business Strategies Copyright ©2015 by University of Phoenix. All rights reserved. Course Description The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Course Dates Feb 10, 2015 - Mar 16, 2015 Faculty Information Name : Email Address : Phone Number : KATHRYN HAYMAN…

Words 2691 - Pages 11