Marketing Plan analysis on Forever Living Products Essay

Words: 2666
Pages: 11

Table of Contents
1. Summary 4
2. Introduction and Background 4
3. Business Mission 5
4. Objectives 5
5. SWOT Analysis 6
6. Competitive Advantage 8
7. Marketing Strategy 9
7a). Target Market 9
7b). Positioning 10
7c). Marketing Mix 10
i) Product 11 ii) Place 11 iii) Promotion 12 iv) Price 13
8. Implementation, Evaluation and Control 13
9. Conclusion / Recommendations 13
References 15

1. Summary

This assignment will look at the existing marketing plan for the company Forever Living Products that focuses on the selling of aloe vera based products. The marketing plan will show how the company focuses on two areas – the consumer and the distributor. Both seem to be interlinked and both are
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In 2006 we launched a formal environmental sustainability program to challenge ourselves to do more.

We designated two areas where we could improve:
* Waste Generation
* Waste Recovery

Since we began monitoring our progress we have reduced our waste by 50% and increased our recycling from 26% to 61%.

- Our Carbon Footprint
When it comes to the efficiency of converting CO2 into oxygen, 20 aloe plants are equal to one tree. With over 40 million aloe vera plants in our plantations, our Aloe Vera of America plantations actually cleanse the earth of 2 million tons of CO2 every year!”

Threats – Looking at the global economy, this could be a factor in reduced sales as Forever Living Products might be costly for costumers in countries (third-world countries) that are struggling economically. Few competition threats in relation to the product itself are known of as aloe vera products are limited by resources (aloe plants mostly grow in arid/ desert areas). Also, the amount of aloe vera in the base product makes this product range unrivaled by most other products.

6. Competitive Advantage

For consumers, the Forever Living Company’s product range is solely based on Aloe Vera products, which are divided into health drinks, nutritional supplements, weight management products and cosmetic / personal care products. This