Marketing and Logistics Essay

Words: 1034
Pages: 5

The similarities and differences between the major marketing and major logistics objectives.
Although marketing and logistics can be classified as two totally different subjects in the University, there are a lot of similarities, and undoubtedly, some critical differences. In this article, I will begin by discussing the similarities and differences between major marketing and logistics objectives, followed by some other discussion on warehousing and inventory management issues.

First of all, one of the major objectives of both logistics and marketing is to maintain or strive for the lowest cost. The best marketing is always free marketing, if the company does not have to pay for any promotion and sales budget, customers and clients
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A warehouse group and store all the inventory and assets the owners have, as a result, it can provide a clearer picture for the goods owner to know how many inventory they are having on hands and warehousing can help to management all the inventories they have. The last basic functions of warehousing is packaging and pricing, before shipping out to end-users, the goods need to be packed and marked with different pricing label, warehousing can provide a place and a suitable time slot for packaging and pricing before transportation. (Lamber et. al 1998)

Discuss the role of vendors and suppliers in a Just-In-Time (JIT) system within a supply chain. Identify areas where potential conflict may occur.
In the 1970’s, Taiichi Ohno, a staff from Toyota, developed a philosophy for manufacturing that minimized waste and improved quality, called “Just In Time”. (JIT, 2008)In a Just-In-Time system, vendors and suppliers must be having a very close relationship. Just-In-Time implies that zero-inventory is being stored as the upstream suppliers shared the responsibility of storage; as a result, suppliers must have very clear and accurate sales information in order to ship the goods to the retailers before stocking out. (Jitendra, 1995)

In a JIT system, every components are interdependent and every faults appear along the supply chain will be extremely costly and may lead to a crucial loss. (Broyles el at, 2006) The major faults stated here may