In 2008, the economic crisis brought huge changes in a lot of business especially in retailer industry, and this crisis also lead to the increase rate of inflation in UK, from 2003 nearly 1.5% to 2008 nearly 4% (UK history inflation rate, 2013). The high inflation rate greatly reduces the purchasing power of Britain’s consumers which cause them buy lower price alternatives.
Price of cocoa change and high inflation rate in UK brings huge threats for the operation of Mars bar business. For reducing the price cocoa issues, Mars should increase the investment of technologies to produce cocoa resistant trees and imparts academic knowledge for regional farmers, thus increasing the production of cocoa and balance the cocoa price. For high inflation rate, Mars should yield some low price substitute products or reduce production cost.
Social and cultural environment: Britain is a great diversity of religious beliefs country. The two main religious are Christianity and Muslims. The most recent issue that influences the Mars bar has been the business decision to produce and use of animal based rennet as an ingredient in the Mars bar in 2007 in UK (BBC, 2007). As a result, large number of