Media Studies Dove Essay

Words: 1628
Pages: 7

The following report is on any popular television advertisement with regards to any of the following 3 categories
• Age
• Ethnicity
• Gender
This report I will focus on the following topics.
• Breakdown of characters
• How characters are represented?
• Actions and dialogues of the characters
• The style (genre) of the advert and its focus – what is it selling?
• The impact that all of the above might have on perceptions, attitudes or actions of audience members
For my assignment I have chosen to study the television advert for Dove Pro-age. The categories that I have chosen to focus on for this assignment is age and gender. The advert is found on the following web page
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The women in this advertisement represent women all over the world for their beauty and to make us feel good about our aging bodies. Differentiation of using real women drives an emotional connection with women.
Usually in any skin product commercial you normal see skinny, young models and beautiful women, but for some reason this add is opposite to most commercial advertising beauty products. The Dove Pro-Age is target towards the older women and the ethnic nation market. This advertisement represents the slogan “too old to be in an anti-aging ad”

Dove Survey that was done on women
This survey was done on international senior women to see how they depict themselves as Pro-age. The Survey was carried out by the phoning “1450 women between the ages of 50 and 64 years , 150 women were questioned per nation; in the United States and Japan, 200 women were interviewed”. In society today women are not like they use to be. They are having children later in life; managing CEO of major company’s going to college getting degrees compare to previous generations.
Survey On Pro-Age
According to a global study conducted by Dove, nearly all women over the age of fifty would like to see a change in society’s view on women and aging.
There was also a research which was conducted by “Dove Company (U.S. Obesity Trends, 2009), overweight and obesity problem is still