Nt1310 Unit 4 Assignment

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Good morning Henry,

January marked your first full month with OOMDO. Attached you will find the previous month's Strategy Overview & Performance Monthly Report. Moving forward, you will receive these monthly, at the turn of month, prior to the end of the first full week.

I would like to go over this report in more detail with you in order to explain the different metrics and sources bring traffic to the website. Please let me know when you are available and we can schedule a time to do so, as I know you previously mentioned wanting to include Ian and your Mazda DM in the discussion.

Projects and Open Items
Below is a brief list of recent projects and current open items. Please review and let me know if you have any questions; as you know, I am always here to help.

Below are a few key points we wanted to touch on with regards to the attached report:
There were 119 total form conversions on the website in January. Of the 119 form …show more content…
This shows a 22.67% decrease in visits to the website year over year. However, organic traffic is up 25.09% year over year and 24.44% verse December 2017. Organic traffic is the best traffic source for lead conversion and phone calls. That is huge organic increase to the site in one month. Part of the decrease in total sessions was resulted from a 48% decrease in paid search traffic year over year. We do not have insight into your January 2017 budget, but we were able to see other metrics that speak to that decrease. The bounce rate on your 2017 paid search traffic in January was 73.37%. The total bounce rate of all sessions in January 2017 was 56.03%. Those are very high bounce rates. A bounce is a customer that visits your website and immediately leaves. The bounce rate for the site in January 2018 was down to 38.07%. That indicates better traffic reaching your website in 2018 verse 2017. The traffic is bouncing less and converting at a much higher

Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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Nt1310 Unit 4 Assignment

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