Political Campaigns In America

Words: 207
Pages: 1

Paul Herrnson edits the Guide to Political Campaigns in America, comprehensive source on the ins and outs of campaigns: the history, evolution, issues, people, and different types. While this book is not specific to Reagan's 1966 election, or gubernatorial elections for that matter, it does provide useful information on campaigns, such as requirements for candidacy and motivations for voting. The book is a useful source on describing the importance a gubernatorial position can have, such as policy legacy and a stepping stone to the presidency. A theme throughout the book is the transition to a media-centered campaign that occurred in the last third of the twentieth century, an effect of the 1966 Reagan campaign. Thus, the book can be used to