public relation Essay

Submitted By aaravupadhyay1993
Words: 5654
Pages: 23
Open Document
A Project Report on

A study of “Market Potential of Hero Honda Bikes”

SUBMITED TO:-

GUJARAT TECHNOLOGICAL UNIVERSITY,AHMEDABAD

SUBMITTEDBY:-

PATEL HIREN M.B.A
ENROLLMENT
NO:-108030592036
ACADEMIC YEAR: - 2011-12

PATEL GROUP OF INSTITUTION, MOTIDAU

PREFACE

Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking a view of the whole business organization and its ultimate objective concern for marketing must penetrate all areas of the enterprise. Market survey in today’s competitive world is a must for every organization.

This project is a study of market potential of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find out the corporate need and perception. It was a pleasurable experience to conduct a research on behalf of Hero Honda pertaining to the study of the Automobile Sector.

To carry out this research a sample study was pursued where the target was made to the people of Delhi region. Various statistical and analytical tools and techniques are applied to ascertain and depict the present scenario.

Conclusion and there by recommendation has been arrived at by proper and justified interpretation of the result derived from the above said analytical tools and techniques.

HIREN PATEL
M.B.A.

ACKNOWLEDGEMENT

I am thankful of everyone without whom it was very difficult to complete this project report.

First of all thankful to for giving me this opportunity.

I am thankful to my internal guide Mr. Dipesh Dasani for his help and valuable suggestions.

I am also thankful to Mr. Manager of HERO-HONDA MOTORS. It was very difficult to complete this project without his guidance and support.

Finally, I am thankful to all my friends who have directly or indirectly helped me to complete this project.

HIREN PATEL
M.B.A.

EXECUTIVE SUMMARY

When every industry ventures out to make its marks in the corporate world, a refined mantra, which dictate is, “identified the needs and expectations of the customers”. Culmination to success summits materializes when this concept has been assimilated in the veins of its philosophy and valuable man resources, HMSI. Ensures that in today’s tough competitive times it is the customer satisfaction that speaks for every organization.

The market research survey undertaken HMSI aims to discover preference of various customer perceptions of the brand “Honda” and the different products of HMSI. The general objective of the survey is to create and expand existing customers’ bases and to identify competition and also emboss HMSI in the mind of north Gujarat people.

This project in its endeavor to provide a picturesque depiction, aims to boost decision making regarding how to enter current lucrative market and way to entice customer, having identified them as prospective customer.

The methodology through which information has been gathered is mainly ready to use customer’s computerize database. The others of this report filled detailed report, being identified as strong market of HMSI.

HIREN PATEL
M.B.A.

STUDENT’S DECLARATION

I hereby declare that the project report conducted at HERO HONDA INDIA LTD. Under the guidance of Submitted in partial of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION. SANDER is my original and the same has not been submitted for the Award of any other Degree /diploma/fellowship or other similar titles or prizes.

Place: MOTIDAU
Date:
Enroll no: 108030592036
Show More

Related Documents: public relation Essay

Public Relations Essay

Public Relations Public relations departments may perform any or all of the following functions: Press relations or press agency: Creating and placing newsworthy information in the news media to attract attention to a person, product, or service. Product publicity: Publicising specific products. Public affairs: Building and maintaining national or local community relations. Lobbying: Building and maintaining relations with legislators and government officials to influence legislation and regulation…

Words 517 - Pages 3

Public Relations Essay

Why public relations has never been so important. This article will change your view of public relations and maybe even your career. Imagine getting paid every day to use Facebook and Twitter. Social media is revolutionizing the PR industry, and there has never been a better time to get involved. Public relations has come a long way since it’s beginnings in the early 1900’s. Ivy Lee and Edward Bernays were the founding fathers of the profession. If they could see what there simple trade has turned…

Words 343 - Pages 2

The Importance Of Public Relations

Abstract Public relations is mainly about communicating realistically with key audience who are the main influence on your business results, such as policy makers and influencers, shareholder and customers, and media analysts, this is In order to have the best support of the “values” and the “power” of the organization’s brands for the stakeholders. To raise performance and credibility all the elements of corporate brand, such as emotional and functional benefits, personality, core message and…

Words 1558 - Pages 7

Essay On Public Relations

PUBLIC RELATIONS ASSIGNMENT Name: Yeo Yung Seong Public Relations A new nuclear power plant that the government proposes constructing near Torness has attracted divergent view on its descent from different quotas of stakeholders. Everyone has concerns that are pertinent to them and feel the need to clear the identified issues (Hatheway 1979, p.79). However, it is imperative to appreciate the concerns from all quotas regarding the pros and cons of the construction of the plant. The anticipated reduction…

Words 2319 - Pages 10

Public Relations Essay

Luke Bryan Will Bring his Party to Pittsburgh Country superstar Luke Bryan will be stopping at Pittsburgh, as part of his Dirt Road Diaries 2013 tour on Saturday September 28th at First Niagara Pavilion. Thompson Square and Florida Georgia Line will serve as the opening acts for Bryan. Tickets for the concert are currently sold out. The Dirt Road Diaries 2013 tour is the first tour that Luke Bryan is headlining. Last year Bryan served as the opening act for Jason Aldean’s My Kinda Party tour…

Words 435 - Pages 2

Public Relations Essay

contribution to PR 1. Business and industry should align themselves with public interest 2. Dealing with top executives and carrying out no program unless it has the active support of management 3. Maintaining open communication with the news media 4. Emphasizing the necessity of humanizing business and bringing its PR down to the level of employees, customers & neighbors IVY’S LEE PRINCIPLES 1. Inform the public 2. Messages must link to performance 3. Company’s performance determines…

Words 652 - Pages 3

Public Relations Department Essay

what people in public relations do, but in a funny way. In the book it constantly talks about how Public Relations is a job trying to manipulate how the public feels about a certain person or company. This was portrayed well in the episode because it was all about how the police department felt about the man/his staff in office. But in the big picture, it was all about the public being under the impression that everyone in authority over the town got along. The public relations department knew…

Words 410 - Pages 2

Good Public Relations Essay

Presentation: What is Public Relations? PR can be defined as the activity which helps to establish and maintain mutually beneficial relationships between an organisation and its publics. Public relations covers a wide variety of tasks and typically changes from day to day. The following activities however, are the main activities which PR professionals are generally involved in: These include: • Initiating and planning PR campaigns (this involves, defining goals, analysing problems…

Words 697 - Pages 3

Corporate Public Relations Essay

information I learned from Sherri Goodman and Jody Seal. Their presentation gave me relatable and useful insight in the world of corporate public relations of which I was unaware. The first piece of information I learned from Sherri Goodman and Jody Seal is a very clear-cut description of the functions of corporate communications. Being a corporate public relations professional means being responsible for internal communications (which entails intranet communications such as articles, videos, photography…

Words 385 - Pages 2

Public Relations Essay example

Final Take Home Essay Soci 250 Minority groups respond to prejudice, discrimination and other aspects of immigration in various ways, depending in part on dominant groups’ behaviors. These include Assimilationist (Anglo-Conformity and Melting Pot), Pluralist (egalitarian [corporate] and inegalitarian), Militant, and Secessionist (Separatist) responses. I will define and discuss each type. An assimilationist response is the assimilation of ethnic minorities into the dominant culture. Assimilation…

Words 1939 - Pages 8