A study of “Market Potential of Hero Honda Bikes”
GUJARAT TECHNOLOGICAL UNIVERSITY,AHMEDABAD
PATEL HIREN M.B.A
ACADEMIC YEAR: - 2011-12
PATEL GROUP OF INSTITUTION, MOTIDAU
Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking a view of the whole business organization and its ultimate objective concern for marketing must penetrate all areas of the enterprise. Market survey in today’s competitive world is a must for every organization.
This project is a study of market potential of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find out the corporate need and perception. It was a pleasurable experience to conduct a research on behalf of Hero Honda pertaining to the study of the Automobile Sector.
To carry out this research a sample study was pursued where the target was made to the people of Delhi region. Various statistical and analytical tools and techniques are applied to ascertain and depict the present scenario.
Conclusion and there by recommendation has been arrived at by proper and justified interpretation of the result derived from the above said analytical tools and techniques.
I am thankful of everyone without whom it was very difficult to complete this project report.
First of all thankful to for giving me this opportunity.
I am thankful to my internal guide Mr. Dipesh Dasani for his help and valuable suggestions.
I am also thankful to Mr. Manager of HERO-HONDA MOTORS. It was very difficult to complete this project without his guidance and support.
Finally, I am thankful to all my friends who have directly or indirectly helped me to complete this project.
When every industry ventures out to make its marks in the corporate world, a refined mantra, which dictate is, “identified the needs and expectations of the customers”. Culmination to success summits materializes when this concept has been assimilated in the veins of its philosophy and valuable man resources, HMSI. Ensures that in today’s tough competitive times it is the customer satisfaction that speaks for every organization.
The market research survey undertaken HMSI aims to discover preference of various customer perceptions of the brand “Honda” and the different products of HMSI. The general objective of the survey is to create and expand existing customers’ bases and to identify competition and also emboss HMSI in the mind of north Gujarat people.
This project in its endeavor to provide a picturesque depiction, aims to boost decision making regarding how to enter current lucrative market and way to entice customer, having identified them as prospective customer.
The methodology through which information has been gathered is mainly ready to use customer’s computerize database. The others of this report filled detailed report, being identified as strong market of HMSI.
I hereby declare that the project report conducted at HERO HONDA INDIA LTD. Under the guidance of Submitted in partial of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION. SANDER is my original and the same has not been submitted for the Award of any other Degree /diploma/fellowship or other similar titles or prizes.
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