What are the fundamental tenets of semiotic theory, and what is its
significance for twentieth century and/or contemporary art? Summarize its
basic precepts and implications, and critically evaluate its strengths and
weaknesses for interpreting at least one twentieth century artist or artistic
Semiotics, a well established discipline of signs and their use in human and
computer communications, is increasingly recognized as important to
understanding information systems and computing in general. This important new
resource examines a set of semiotic methods for information systems
development. Kecheng Liu offers well balanced coverage of recent theoretical
investigations and practical applications. He introduces the MEASUR approach
for requirements elicitation, analysis, and representation and illustrates the
methods in three major case studies. In these cases he demonstrates how
information systems can be developed to meet business requirements and to
support business objectives.
Semiotics actually did not start off with Pragmatism nor did it start off with Saussare. Semiotics is traced back to logic and metaphysics
mainly proposed by John Poinsot.
semiotics - an obfuscation of the relationship between word and object.
semiotics is important for understanding a process through which we derive meaning- most importantly, that meaning is negotiated- and
this has specific implications for the use of power and control through
Greek sēmeiōtikos observant of signs, from sēmeiousthai to interpret signs,
from sēmeion sign, from sēma sign
Study of signs and sign-using behaviour, especially in language. In the late
19th and early 20th century the work of Ferdinand de Saussure and Charles
Sanders Peirce led to the emergence of semiotics as a method for examining
phenomena in different fields, including aesthetics, anthropology,
communications, psychology, and semantics. Interest in the structure behind
the use of particular signs links semiotics with the methods of structuralism.
Saussure's theories are also fundamental to poststructuralism.
Core Assumptions and Statements
Semiotics is the theory of the production and interpretation of meaning. It's
basic principle is that meaning is made by the deployment of acts and objects
which function as "signs" in relation to other signs. Systems of signs are
constituted by the complex meaning-relations that can exist between one sign
and another, primarily relations of contrast and superordination/subordination
(e.g. class/member, whole/part). Signs are deployed in space and time to
produce "texts", whose meanings are construed by the mutually contextualizing
relations among their signs.
There are two major traditions in European semiotics: F. de Saussure,
semiology; and C.S. Peirce, semiotics. Saussure's approach was a
generalization of formal, structuralist linguistics; Peirce's was an extension
of reasoning and logic in the natural sciences.
General Semiotics tends to be formalistic, abstracting signs from the contexts
of use; Social Semiotics takes the meaning-making process, "semiosis", to be
more fundamental than the system of meaning-relations among signs, which are
considered only the resources to be deployed in making meaning.
Multimedia semiotics is based on the principle that all meaning-making,
because it is a material process as well as a semiotic practice, necessarily
overflows the analytical boundaries between distinct, idealized semiotic
resource systems such as language, gesture, depiction, action, etc. Every