Presented to Ajay Kumar, Strategic Management Lecturer
Report researched and written by Adelina Abushaeva, student of Central Queensland University
This report analyzes the problems/issues which Sony Corporation faces. The company is facing multi faced problems and its solution should also be multi faced. It requires a major over haul. Sony's current financial difficulties are tied to its corporate culture which begun over 30 years ago.
The key problems/issues of Sony are slowing down of sales and revenues, cost cuttings, moving factories in Asia, cooperation between divisions and efficient management. With such a …show more content…
With appointment of a new CEO the company may shift toward the Entrepreneurial school, which sees strategy formation as a visionary process. The visionary process takes place within the mind of the charismatic leader of organization such as Howard Stringer. (Mintzberg 1998) A sound vision and a visionary CEO can help an organization to sail cohesively through muddy waters, especially in these difficult years for the organization. (‘Description of 10 schools of thoughts’ 2008)