Strategic Planning and Marketing
HLTH - 4115 - 1
Dr. Don Ciulla
March 18, 2012
SWOT Analysis of Health Care Organizations Provide a brief summary of the location, services, and activities of your chosen health care organization.
Barnes-Jewish Hospital is located at One Barnes-Jewish Hospital Plaza in St. Louis Missouri. It is the largest hospital in the state and employs the most people of any other company in the surrounding area. Two hospitals, Barnes Hospital, and The Jewish Hospital of St. Louis, merged in 1996 to create the facility of today. The hospital has been awarded many prestigious titles throughout its operation for …show more content…
Barnes-Jewish Hospital is one of the five main hospitals located in the St. Louis area. It is in competition with Missouri Baptist Medical Center and the Center for Cancer Care and Research, St. Luke’s Hospital located in Chesterfield, St. Louis Children’s Hospital, and Saint Louis University Hospital. All of these hospitals are competitors against one another because of the prestige and awards attached to their names (Stlrcga.org, 2012). Barnes-Jewish Hospital ranked number 11 in a list of the nation’s top hospitals back in 2011 and many of the different services Barnes-Jewish has to offer came in at number 14 at the most beautiful, clinical excellence, and most integrated health-networks (Stlrcga.org, 2012). Saint Louis University Hospital comes in a close second ranked at number 21, and both Missouri Baptist Medical Center and St. Luke’s Hospital are listed as one of the top 100 on different studies. In 2009, Parents magazine named St. Louis Children’s Hospital the 5th best in the nation. All of these hospitals are among the top in the nation in quality, and have earned other awards in best places to work (Stlrcga.org, 2012). Identify two threats and two opportunities (external assessments) for your chosen organization that may be present 5 years in the future. According to our textbook “Analyzing competitors is the most important and often the most difficult task to complete well in the