Unit 9 P4 Business Plan

Words: 333
Pages: 2

The strategic plan is about setting a direction for the organisation, goals and objectives and identifying strategies to pursue so that the organisation might achieve its goals; it’s a general guide for the management of the organisation according to the priorities and goals of stakeholders.

To achieve goals there needs to be achievable goals so that any company can grow and succeed; for example a strategic plan regarding the electronic giant Apple were to release the latest IPhone 6, they will already have a strategic plan on ways they can improve their latest gadget for the company to have ongoing business with iPhone buyers. If you have no goals in place the production of iPhone will stop and customers will go elsewhere to purchase the