Veterans Affairs Canada Case Study

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Pages: 1

Veterans Affairs Canada (VAC) is an agency that specifically provides programs and services for those who have served in Canada’s armed forces. The VAC provides care in regards to disability pensions, health care, and career transition services. VAC is targeting post secondary institutes to fill in their numerous, open positions. To spread awareness of recruitment by VAC, they attend on-campus job fairs to share information on various jobs, and types of training and mentoring that will be provided. However, VAC want to make sure that students consider them first and foremost, and must come up with a method to keep “top-of-mind”. Thus, in addition to simply just talking to the recruiter, VAC created a puzzle (that provides necessary information