Visual Rhetorical Analysis

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The Persuasion of Visual Rhetoric Techniques

The firm rivalry in drawing in potential consumers has made advertisers to utilize energetic advertising methods, for example, build an issue that can only be solved by utilizing their items. Similarly, cosmetic companies do this with their products to convince women to purchase. Cosmetic companies such as, CoverGirl and L’Oréal appeal to high-class, low-class and women of color. The foundation advertisements urges women to purchase their products by utilizing props, color and pathos. These techniques play on the desires and wants of women based on their mental self-view and class.
Advertisements one by L’Oréal and two by CoverGirl uses props to persuade consumers to purchase their products by appealing …show more content…
The third advertisement shows little dots of foundation shades next to the foundation bottle. That shows the buyers how many darker shades the foundation already comes in. The fourth advertisement shows the model of dark a complexion with the darker shade of the foundation next to her face. It also has a computerized effect as if the foundation is coming from the bottle and spreading on to the models face to simulate that the shade choice is a perfect match for her skin tone. The fifth advertisement by L’Oréal is generally the same as the other advertisements. This one just has a darker complexion model on the other side of the advertisement and is zoomed in on the models face. The sixth advertisement by CoverGirl, once again, has a darker complexion model with the darker shade of foundation. There are a lot of women of color that use foundation, but it is extremely hard to find the correct shade. This is mostly because foundation companies will only make a few shades made within the line, or shades that have a peach or coral undertones. Most women of color have red, yellow or olive undertones, depending on the skin …show more content…
Advertisement seven by L’Oreal is just like the rest, with their famous slogan on it stating “Because you’re worth it”. That slogan is telling consumers that even through main stream media does not care, L’Oréal does. By doing that, L’Oréal gains consumers. The eighth advertisement by CoverGirl also has their famous slogan stating “Easy, Breezy, Beautiful CoverGirl”. CoverGirl wants consumers to think that, using their product consumers can get an easy and beautiful flawless face. By doing that, CoverGirl also gains consumers who want something that is effortless. Many women today feel as if they cannot wear this or have that because of main stream media. Also, majority of consumers feel as if there is a great deal of weight to stack up in their way of life and that there is a major issue with them, for instance, if they are single by a specific age, does not make a certain amount of wage, does not have a large social circle, or don't look and act just like what they see what others do. That logic could genuinely go on for eternity. Advertisements nine and ten are generally the same, just with different models and a different foundation
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